The National Road Safety Association joined Portugal Fashion to promote the campaign “STOP: Road Safety is everyone’s responsibility”. In an edition that took fashion to an old car garage, it was a priority to take the motto of road safety responsibility to the public. ANSR, present at the event as Responsability Partner, created the campaign […]
The National Road Safety Association joined Portugal Fashion to promote the campaign “STOP: Road Safety is everyone’s responsibility”.
In an edition that took fashion to an old car garage, it was a priority to take the motto of road safety responsibility to the public. ANSR, present at the event as Responsability Partner, created the campaign in conjunction with fashion designer Katty Xiomara. Drawing on the creative universe of fashion, the slogan was also displayed on the SIXT vans that circulated in the city of Porto during the event.
In Katty Xiomara’s collection, aesthetics was allied with the most noble value, human life. This union resulted in a creative show at Grande Hotel do Porto, with a collection based on a single color: red. It brought a collection that dives into feelings of life, joy and love, but also death, violence and hate. As part of the partnership established with the National Road Safety Authority, the designer incorporated in the collection’s theme the red STOP sign, allying herself with the will to stop the accidents on the roads, giving more importance to life.
