The 52nd Portugal Fashion integrated in its program two fashion shows associated with the BLOOM powered by Zeitreel Sonae competition that took place last October. The winner of the competition, Andreia Reimão, and the honorable mention, Kaya Magalhães, presented their collections in an engaging presentation format with the public.
Portugal Fashion’s partnership with Zeitreel facilitates the launch of young contestants into the job market, through the retail brands that the Sonae group has in the national clothing sector. The fashion company of the Sonae group once again bets on the future, on talent and on training, providing an educational and professional experience to young designers.
ANDREIA REIMÃO
Andreia Reimão’s collection, “Maybe One Day”, is a whimsical collection, without many rules, but inspired by rules. Inspired by ads for men’s hosiery and home/underwear from the 20/30s, she plays with various materials, from floral and geometric jacquards to lace patchwork. It reinterprets the casual silhouette of homewear into something more “glamorous.” Maybe One Day is for going to friends’ parties, but the party is at their house. The dresscode: well-dressed, but without formality.
KAYA MAGALHÃES
“Only Lovers Left Behind”, a collection presented by Kaya Magalhaes, creates a space where everyone can be the darkest and, at the same time, the most romantic and sparkly. A space where one can make the connection between the most beautiful and the ugliest, without it even having any connotation. A space of fusion between feelings, memories, references, and mainly two distinct universes that coexist in a world where we are forced to choose to be only one thing. It is then a collection of transition, where there is a greater opening for a broader and freer future.
To see the Andreia Reimão and Kaya Magalhães fashion shows here.
O 52º Portugal Fashion integrou na sua programação dois desfiles associados ao Concurso BLOOM powered by Zeitreel Sonae que ocorreu na edição passada de outubro. A vencedora do concurso, Andreia Reimão, e a menção honrosa, Kaya Magalhães, apresentaram as suas coleções num formato de apresentação envolvente com o público.
A parceria do Portugal Fashion com a Zeitreel facilita o lançamento dos jovens concorrentes no mercado de trabalho, através das marcas de retalho que o grupo Sonae tem no setor nacional do vestuário. A empresa de moda do grupo Sonae volta a apostar no futuro, no talento e na formação, proporcionando uma experiência pedagógica e profissional aos jovens designers.
ANDREIA REIMÃO
A coleção de Andreia Reimão, “Maybe One Day”, é uma coleção caprichosa, sem muitas regras, mas inspirada em regras. Inspirada em anúncios de meias e roupa de casa/íntima masculina dos anos 20/30, brinca com vários materiais, desde jacquards florais e geométricos a patchwork de rendas. Reinterpreta a silhueta descontraída de roupa de casa para algo mais “glamoroso”. Maybe One Day é para ir à festa dos amigos, mas a festa é em casa deles. O dresscode: bem vestidos, mas sem formalidades.
KAYA MAGALHÃES
“Only Lovers Left Behind”, coleção apresentada por Kaya Magalhães, cria um espaço onde cada um pode ser o mais obscuro e, em simultâneo, o mais romântico e sparkly. Um espaço onde se pode fazer a ligação entre o mais bonito e o mais feio, sem que isso tenha sequer conotação. Um espaço de fusão entre sentimentos, memórias, referências e principalmente dois universos distintos que coexistem num mundo onde nos é imposto escolher ser apenas uma coisa. Trata-se então de uma coleção de transição, onde existe uma abertura maior para um futuro mais amplo e livre.
Para ver os desfiles de Andreia Reimão e Kaya Magalhães aqui.
Portugal Fashion hosted in its calendar, for the first time, the Rebelpin – Fashion Awards by ACTE 2022. This is a recognized competition for young European designers, promoted by ACTE – European Textile Collectivities Association. The intention is to celebrate the creativity and heritage of its members, giving new designers the opportunity to promote their work and to get closer to both the textile and clothing industry and the fashion market.
By deliberation of a European jury, the ten finalist designers of Rebelpin 2022 were chosen and their creations were presented on the runway of the 51st Portrugal Fashion. After the show, the two winners of the competition were chosen: Lisa Ivarsson, winner by jury choice, and Marta Costa, winner chosen by the public through web voting.
Through Rebelpin, young European designers were able to reveal their talent, creativity, and skills to key stakeholders in the fashion industry, particularly apparel companies and buying agents. To do so, the competing designers had to present three garments under the theme: genderless, anywhere, and anytime.
For Portugal Fashion’s director, Mónica Neto, “Rebelpin adds value to this 51st edition of the event and reinforces its international dimension. Moreover, this European competition meets two of Portugal Fashion’s main premises: to promote the talent of young designers and internationalize Portuguese fashion. For all this, it is with great interest that we integrate the Rebelpin finalists show in the calendar of this 51st edition”.
ACTE is an expanding network, with members in countries all over Europe. The Association’s main objective is to promote the development and competitiveness of the European textile, apparel, leather, footwear and fashion accessories industries.
WINNERS OF REBELPIN – FASHION AWARDS 2022 BY ACTE
Marta Costa
Marta Costa’s identity emerges from the antagonism between a genderless punk aesthetic and elements from her childhood. Her work is distinguished by the use of texts with protest messages, prints and attention to detail. It is also common to find in the designer’s work the construction of looks with overlays, creating layers of transparencies and textures that, when mixed with irregular ruffles, create a chromatic plasticity that is always different in each look.
Lisa Ivarsson
Lisa Ivarsson strives to make transformational and functional clothing that can be worn for all occasions. Since starting her brand in 2019, the designer has already developed three collections. The “Shade” collection can be worn to yoga, to the office, or to parties. The print is the shades of leaves in skin tones. The jackets are reversible and the dresses and jumpsuits are all transformable. Made from recycled material in NCB.
O Portugal Fashion acolheu no seu calendário, pela primeira vez, a atribuição dos Rebelpin – Fashion Awards by ACTE 2022. Trata-se de um reconhecido concurso para jovens designers europeus, promovido pela ACTE – European Textile Collectivities Association. A intenção é celebrar a criatividade e o património dos seus membros, dando a novos criadores a oportunidade de divulgarem o seu trabalho e de se aproximarem quer da indústria têxtil e de vestuário, quer do mercado de moda.
Por deliberação de um júri europeu, foram escolhidos os dez designers finalistas do Rebelpin 2022 e as suas criações foram apresentadas na passerelle do 51º Portrugal Fashion. Após o desfile, foram escolhidos as duas vencedoras do concurso: Lisa Ivarsson, vencedora por escolha do júri, e Marta Costa, vencedora escolhida pelo público através de votação na web.
Através do Rebelpin, os jovens designers europeus puderam revelar o seu talento, criatividade e competências perante os principais stakeholders da fileira moda, particularmente empresas de vestuário e agentes de compras. Para tanto, os designers concorrentes tiveram de apresentar três peças de vestuário subordinadas ao tema: genderless (sem género), anywhere (em qualquer parte) e anytime (em qualquer altura).
Para a diretora do Portugal Fashion, Mónica Neto, “os Rebelpin valorizam esta 51ª edição do evento e reforçam a sua dimensão internacional. De resto, este concurso europeu vai ao encontro de duas das principais premissas do Portugal Fashion: divulgar o talento de jovens designers e internacionalizar a moda portuguesa. Por tudo isto, é com muito interesse que integramos o desfile de finalistas do Rebelpin no calendário desta 51ª edição”.
A ACTE é uma rede em expansão, com membros em países de toda a Europa. O principal objetivo da Associação é promover o desenvolvimento e a competitividade das indústrias europeias de têxteis, vestuário, pele, calçado e acessórios de moda.
VENCEDORAS DO REBELPIN – FASHION AWARDS 2022 BY ACTE:
Marta Costa
A identidade de Marta Costa surge do antagonismo entre uma estética punk sem género e elementos da sua infância. O seu trabalho distingue-se pela utilização de textos com mensagens de protesto, estampas e atenção aos detalhes. É também comum encontrar no trabalho da designer a construção de looks com sobreposições, criando camadas de transparências e texturas que, quando misturadas com rufos irregulares, criam uma plasticidade cromática que é sempre diferente em cada olhar.
Lisa Ivarsson
Lisa Ivarsson esforça-se por fazer vestuário transformacional e funcional, que possa ser utilizado em todas as ocasiões. Desde que iniciou a sua marca em 2019, a designer já desenvolveu três coleções. A coleção “Shade” pode ser usada para yoga, para o escritório ou para festas. A estampagem são as sombras das folhas em tons de pele. Os casacos são reversíveis e os vestidos e macacões são todos transformáveis. Feitos com material reciclado em BCN.
The winners of the Bloom powered by Zeitreel contest were known in the last edition of Portugal Fashion, after a fashion show on the 13th, at 18h00, at Alfândega do Porto. The eight projects selected by the jury in the first and second phase of the contest disputed the final, from which came out the name of the winning designer, Andreia Reimão, and the designer distinguished with an honorable mention, Kaya Magalhães. The jury evaluated the quality of the coordinates presented in the show, but also the backstage work of the competing designers.
In the first phase of the competition 12 projects were selected by a jury made up of professionals connected to several areas of fashion. Afterwards, in a second phase, the authors of the projects produced a coordinated fashion show for the jury’s new appreciation, and thus chose the eight finalists of the competition: Atelier Mobleu by Camille Moço, Kaya Magalhães, Bolota Studio, Andreia Reimão, Zalda, Arthur Kunha, Celeste and House of Wildflowers.
The Bloom Competition Powered by Zeitreel Sonae, Portugal Fashion’s competition aimed at young finalist designers or recent graduates of Portuguese fashion courses, opened new applications in July this year. The initiative continues to benefit from the support of the fashion unit of the Sonae group, which was previously called Sonae Fashion. The contest preserves essentially the same rules and prizes, but among the novelties, we highlight the possibility given to the winner to attend the post-graduation in Fashion Management at Católica Porto Business School and to benefit from six months of press consultancy and showroom service by the communication agency SHOWPRESS – Press and PR Office.
The jury panel also represented a unique opportunity to contact with renowned professionals from the fashion world, namely designers Reid Baker and Inês Amorim (Ernest W. Baker), Maria Gambina and Estelita Mendonça, the CEO of Showpress, Luís Pereira, the fashion shows coordinator of Portugal Fashion, Isabel Branco, and the director of Product Operations of Salsa and representative of Zeitreel Sonae, Félix Santos. In the last phase of evaluation, a special guest joined these jurors: Serge Carreira, Emerging Brands director at the Féderation de la Haute Couture et de la Mode.
The awards delivered after the show were produced by xpim3d, with Portugal Fashion Director Mónica Neto presenting the award to Andreia Reimão, and Félix Santos, representing Zeitreel Sonae, presenting the award to Kaya Magalhães.
Winner received 3,000 euros to develop collections
From the shortlist of eight finalists, and according to the quality presented in the fashion show but also in the backstage work, Andreia Reimão was the winner of the competition, and Kaya Magalhães was also given an honorable mention. The winning contestant received 3,000 euros to develop two collections (1,500 euros each): one for fall/winter and another for spring/summer. These collections will be
presented, in March and October 2023, in the BLOOM runway of Portugal Fashion.
The winner of the Bloom Competition will also be able to complete a nine-month paid internship at Zeitreel (worth approximately 7 thousand euros), with the possibility of training work in its portfolio brands (Salsa, Zippy and MO). Added to this training is the already mentioned post-graduation in Fashion Management at the Católica Porto Business School, subject to pre-enrollment requirements and the opening of the course.
The honorable mention corresponds to a cash prize of 1,500 euros for the development of two collections, autumn/winter and spring/summer, to be presented in March and October 2023, on the Bloom runway at Portugal Fashion, with technical support from the event. The winner of the honorable mention will also benefit from a nine-month paid internship at Zeitreel, with the possibility of training work at the brands in its portfolio (Salsa, Zippy and MO).
It should be noted that both winners will have business mentoring sessions and legal support and information services from ANJE – National Association of Young Entrepreneurs, the organizer of Portugal Fashion. This support for the winners aims to facilitate the start of their commercial/entrepreneurial activity in the fashion industry, namely the conclusion of the brand registration process.
As vencedoras do Concurso Bloom powered by Zeitreel foram conhecidas na última edição do Portugal Fashion, após um desfile no dia 13, às 18h00, na Alfândega do Porto. Os oito projetos selecionados pelo júri na primeira e segunda fase do concurso disputaram a final, da qual saiu o nome da designer vencedora, Andreia Reimão, e da designer distinguida com uma menção honrosa, Kaya Magalhães. O júri avaliou a qualidade dos coordenados apresentados no desfile, mas também o trabalho de bastidores dos designers concorrentes.
Na 1ª fase do concurso foram selecionados 12 projetos pelo júri constituído por profissionais ligados a diversas áreas da moda. Depois, numa 2ª fase, os autores dos projetos produziram um coordenado para nova apreciação do júri, que apurou, assim, os oito finalistas do concurso: Atelier Mobleu by Camille Moço, Kaya Magalhães, Bolota Studio, Andreia Reimão, Zalda, Arthur Kunha, Celeste e House of Wildflowers.
O Concurso Bloom Powered by Zeitreel Sonae, competição do Portugal Fashion destinada a jovens designers finalistas ou recém-formados dos cursos de moda portugueses, abriu novas candidaturas em julho deste ano. A iniciativa continua a beneficiar do apoio da unidade de moda do grupo Sonae, que antes se designava por Sonae Fashion. O concurso preserva essencialmente as mesmas regras e prémios, sendo de destacar, entre as novidades, a possibilidade dada à vencedora de frequentar a pós-graduação em Fashion Management da Católica Porto Business School e de beneficiar de seis meses de assessoria de imprensa e serviço de showroom pela agência de comunicação SHOWPRESS – Press and PR Office.
O painel de jurados também representou uma oportunidade única de contactar com profissionais de renome do universo da moda, nomeadamente com os designers Reid Baker e Inês Amorim (Ernest W. Baker), Maria Gambina e Estelita Mendonça, o CEO da Showpress, Luís Pereira, a coordenadora de desfiles de moda do Portugal Fashion, Isabel Branco, e o diretor de Product Operations da Salsa e representante da Zeitreel Sonae, Félix Santos. A estes jurados junta-se, na última fase de avaliação, um convidado especial: Serge Carreira, diretor de Emerging Brands na Féderation de la Haute Couture et de la Mode.
Os prémios entregues após o desfile foram produzidos pela xpim3d, sendo a Diretora do Portugal Fashion, Mónica Neto, a entregar o prémio a Andreia Reimão, e Félix Santos, representante da Zeitreel Sonae, a entregar o prémio a Kaya Magalhães.
Vencedora recebeu 3.000 € para desenvolver coleções
Da shortlist de oito finalistas, e mediante a qualidade apresentada no desfile mas também no trabalho de bastidores, saiu a vencedora do concurso, Andreia Reimão, sendo ainda atribuída uma menção honrosa a Kaya Magalhães. A concorrente vencedora recebeu 3.000 euros para desenvolver duas coleções (1.500 euros cada): uma de outono/inverno e outra de primavera/verão. Coleções, essas, que serão
apresentadas, em março e outubro de 2023, na passerelle BLOOM do Portugal Fashion.
A vencedora do Concurso Bloom vai ainda poder realizar um estágio remunerado de nove meses na Zeitreel (no valor global aproximado de 7 mil euros), com possibilidade de trabalho formativo nas marcas do seu portfólio (Salsa, Zippy e MO). A esta formação acrescente-se a já referida pós-graduação em Fashion Management da Católica Porto Business School, mediante requisitos de pré-inscrição e abertura do curso.
A menção honrosa corresponde a um prémio pecuniário de 1.500 euros para desenvolvimento de duas coleções, outono/inverno e primavera/verão, a apresentar também em março e outubro de 2023, na passerelle Bloom do Portugal Fashion, com apoio técnico do evento. A concorrente distinguida com a menção honrosa vai igualmente beneficiar de um estágio remunerado de nove meses na Zeitreel, com possibilidade de trabalho formativo nas marcas do seu portfólio (Salsa, Zippy e MO).
De referir que ambas as vencedoras vão contar com sessões de business mentoring e serviços de apoio jurídico e informativo por parte da ANJE – Associação Nacional de Jovens Empresários, entidade organizadora do Portugal Fashion. Este apoio aos vencedores tem em vista facilitar o início da respetiva atividade comercial/empresarial na fileira moda, designadamente a conclusão do processo de registo de marcas.
O Concurso Bloom, organizado pelo Portugal Fashion, é um projeto da responsabilidade da ANJE – Associação Nacional de Jovens Empresários, que conta com o apoio dos seus parceiros estratégicos e é cofinanciado pelo Portugal 2020, no âmbito do Compete 2020 – Programa Operacional da Competitividade e Internacionalização, com fundos provenientes da União Europeia, através do Fundo Europeu de Desenvolvimento Regional.
A passerelle Bloom, dedicada a jovens criadores, voltou a assumir grande protagonismo no calendário do evento. O 51º Portugal Fashion inclui no seu calendário desfiles com quatro designers e marcas nacionais e cinco designers e marcas africanos, no quadro do projeto CANEX. Além disso, tiveram lugar as finais do concurso internacional de novos talentos Rebelpin by ACTE e do Concurso Bloom Portugal Fashion powered by Zeitreel Sonae.
Relativamente aos novos talentos nacionais, esta edição do projeto Bloom deu a conhecer as criações dos designers Maria Carlos Baptista (dia 12, às 20h00, no Mosteiro de São Bento da Vitória) e Diogo Van der Sandt (dia 13, às 10h30, na ESAP) e das marcas AHCOR (dia 13, às 12h30, na ESAP) e HUARTE (dia 15, às 18h30, no Museu Nacional Soares dos Reis).
Maria Carlos Baptista estudou Design de Moda na Modatex, no Porto, e em 2020, com a coleção “Arquétipo”, venceu o Concurso Bloom Portugal Fashion. A designer participou digitalmente, em parceria com a ModaLisboa, na Semana da Moda de Paris, em 2021. Maria Carlos Baptista explora, com a sua marca, a relação entre corpo, espaço e matéria.
Já Diogo Van der Sandt começou o seu percurso na Escola da Árvore, no Porto, e depois frequentou o curso de Design de Moda na Modatex, na mesma cidade. Estreou-se na passerelle Bloom em 2020, como um dos vencedores do Concurso Novos Criadores PFN. Movendo-se no universo da alta-costura, Diogo Van der Sandt desenvolve coleções muito estruturadas, ricas em pormenores e silhuetas trabalhadas.
AHCOR é a marca criada em 2019 por Sílvia Rocha, designer que se formou, em 2015, na Escola de Moda do Porto e, nesse mesmo ano, estagiou com o criador Hugo Costa. Em 2017, deu seguimento à sua formação na Modatex, no Porto, onde frequentou o curso de Design de Moda. Em 2019, Sílvia Rocha apresentou a sua coleção de final de curso no Portugal Fashion e, no ano seguinte, foi uma das finalistas do Concurso Bloom. Em janeiro de 2021, recebeu o convite para integrar o grupo de jovens criadores da plataforma Upload do Portugal Fashion, onde apresenta as suas coleções desde então. A exploração de volumes, a mistura de materiais, cores e texturas, a utilização de dead stock são uma constante nos seus trabalhos.
Nascido em 1991, em Logroño, Victor Huarte iniciou a licenciatura em Design de Moda na escola ESDIR, em Espanha, em 2015, mas através do programa Erasmus mudou-se para Portugal em 2017, onde terminou a sua licenciatura na ESAD, em Matosinhos, um ano depois. Em julho do mesmo ano conquistou o segundo lugar no concurso de jovens criadores da Troficolor e, em 2021, foi distinguido com a menção honrosa no Concurso Bloom. Assinou, nesse ano, uma coleção cápsula de dez peças e acessórios unissexo para a Salsa e passou a integrar a equipa de menswear design desta marca do universo Sonae. No 51.o Portugal Fashion vai revelar a sua nova coleção com a marca homónima HUARTE.
Mais de 10 anos de Bloom
O Portugal Fashion tem já um longo historial de concursos dirigidos a jovens designers, desde o Programa Aliança, criado em 2004. Aliás, o lançamento de novos talentos da moda é um dos grandes objetivos do Portugal Fashion, que em outubro de 2010, na sua 27ª edição, desenvolveu, para o efeito, a plataforma Bloom. Desde então, o Bloom já possibilitou a apresentação de coleções a cerca 100 jovens criadores e marcas e perto de 200 estudantes de nove escolas de moda.
Alguns bloomers têm participado em desfiles e showrooms internacionais com o apoio do Portugal Fashion ou do seu projeto comercial complementar, o Next Step, marcando assim presença em importantes certames de moda de Londres, Paris, Milão, Viena, Copenhaga, Roma ou Madrid, por exemplo. De resto, não faltam exemplos de jovens criadores que, depois do tirocínio no Bloom, consolidaram as suas carreiras e hoje pontificaram no calendário principal do Portugal Fashion. São os casos de Carolina Sobral, David Catalán, Estelita Mendonça, Hugo Costa e Susana Bettencourt.
The Bloom runway, dedicated to young designers, once again took on a major role in the event’s calendar. The 51st Portugal Fashion includes in its calendar shows with four national designers and brands and five African designers and brands, under the CANEX project. In addition, the finals of the international contest for new talents Rebelpin by ACTE and the Bloom Portugal Fashion powered by Zeitreel Sonae took place.
Regarding the new national talents, this edition of the Bloom project showed the creations of the designers Maria Carlos Baptista (day 12, at 20h00, at the Monastery of São Bento da Vitória) and Diogo Van der Sandt (day 13, at 10h30, at ESAP) and the brands AHCOR (day 13, at 12h30, at ESAP) and HUARTE (day 15, at 18h30, at the Soares dos Reis National Museum).
Maria Carlos Baptista studied Fashion Design at Modatex, in Porto, and in 2020, with the collection “Arquétipo”, she won the Bloom Portugal Fashion Competition. The designer participated digitally, in partnership with ModaLisboa, in the Paris Fashion Week in 2021. Maria Carlos Baptista explores, with her brand, the relationship between body, space and matter.
Diogo Van der Sandt began his career at the Escola da Árvore, in Porto, and then attended the Fashion Design course at Modatex, in the same city. He made his debut on the Bloom runway in 2020, as one of the winners of the New Creators PFN competition. Moving in the universe of haute couture, Diogo Van der Sandt develops very structured collections, rich in details and worked silhouettes.
AHCOR is the brand created in 2019 by Sílvia Rocha, a designer who graduated, in 2015, from the Fashion School of Porto and, in that same year, interned with the creator Hugo Costa. In 2017, she continued her training at Modatex, in Porto, where she attended the Fashion Design course. In 2019, Sílvia Rocha presented her final year collection at Portugal Fashion and, the following year, she was one of the finalists in the Bloom Competition. In January 2021, she received the invitation to join the group of young designers of Portugal Fashion’s Upload platform, where she presents her collections since then. The exploration of volumes, the mixture of materials, colors and textures, the use of dead stock are a constant in his work.
Born in 1991, in Logroño, Victor Huarte started his degree in Fashion Design at ESDIR school, in Spain, in 2015, but through the Erasmus program he moved to Portugal in 2017, where he finished his degree at ESAD, in Matosinhos, one year later. In July of the same year he won second place in Troficolor’s young creators competition, and in 2021 he was awarded an honorable mention in the Bloom Competition. That year, he signed a capsule collection of ten pieces and unisex accessories for Salsa and joined the menswear design team of this brand from the Sonae universe. In the 51st Portugal Fashion will reveal his new collection with the homonymous brand HUARTE.
More than 10 years in Bloom
Portugal Fashion already has a long history of competitions directed to young designers, since the Alliance Program, created in 2004. By the way, the launching of new fashion talents is one of the great objectives of Portugal Fashion, that in October 2010, in its 27th edition, developed, for this purpose, the Bloom platform. Since then, Bloom has already enabled the presentation of collections to about 100 young designers and brands and nearly 200 students from nine fashion schools.
Some bloomers have participated in international fashion shows and showrooms with the support of Portugal Fashion or its complementary commercial project, the Next Step, thus marking their presence in important fashion fairs in London, Paris, Milan, Vienna, Copenhagen, Rome or Madrid, for example. Moreover, there is no shortage of examples of young designers who, after their apprenticeship in Bloom, have consolidated their careers and today stand out in the main Portugal Fashion calendar. Such are the cases of Carolina Sobral, David Catalán, Estelita Mendonça, Hugo Costa and Susana Bettencourt.
From Portugal to Spain, the young designers Maria Carlos and Inês Manuel took the collection power you into submission to the Andalusian Fashion Week. After presenting the collection in the 50th edition of Portugal Fashion, the INTREPIDA plus project welcomed the young designers to the Spanish fashion show.
The collection, created jointly by the Portuguese sisters, explores the relationship between the male figure and the horses, based on power and submission. The pieces stood out for their raw leather finishings and the use of manipulation with hair. This juxtaposition came about with the intention of stimulating the observer’s senses.
«The materialization of the idea results in contrasts of volumes and textures, in the hyperbolization of sensory elements (…) explores the body and its strength from a feminine perspective, tuning the physicality with the new era», explain the designers.
In the palette of tones, a range of grays, blacks, sienna and ochre stood out, as well as the golds highlighted by a proposal of author jewelry from the Lage Studio firm, based in London and Lisbon. As for the footwear, they counted on the collaboration of the Portuguese firm Camport, which combines quality, comfort, tradition and avant-garde.
Maria Carlos Baptista won the BLOOM powered by Zeitreel Sonae competition, held at Portugal Fashion in October 2020, with the collection “archetype”. Since then, she has integrated the Bloom platform’s official show program in the national editions of Portugal Fashion and was also invited to present her AW21/22 and SS22 collection at Paris Fashion Week.
For the 50th edition of Portugal Fashion, Inês Manuel joined Maria Carlos for the creation of power you into submission. The two sisters, with a deep connection to the art world, aim to merge knowledge and create a new space in the fashion world, building a global community through sustainable and conscious design, ethical technology and genderless clothing.
The Tres Culturas del Mediterráneo Foundation promoted once again the presence of Portugal with Andalusian brands at the XVIII Seville Fashion Week, thanks to the INTREPIDA plus project, a cross-border cooperation initiative between Spain and Portugal, dedicated to the internationalization of companies run by women in both countries.
De Portugal para Espanha, as jovens designers Maria Carlos e Inês Manuel levaram a coleção power you into submission até à Semana da Moda de Andaluzia. Depois de terem apresentado a coleção na edição 50 do Portugal Fashion, o projeto INTREPIDA plus acolheu as jovens designers no certame de moda espanhol.
A coleção, criada conjuntamente pelas irmãs portuguesas, explora a relação entre a figura masculina e os cavalos, baseada no poder e na submissão. As peças destacaram-se pelos acabamentos em couro cru e o uso de manipulação com cabelo. Esta justaposição surgiu com a intenção de estimular os sentidos do observador.
«A materialização da ideia resulta em contrastes de volumes e texturas, na hiperbolização de elementos sensoriais (…) explora o corpo e a sua força a partir de uma perspetiva feminina, sintonizando a fisicalidade com a nova era.», explicam as designers.
Na paleta de tons, destacou-se uma gama de cinzentos, preto, siena e ocre, bem como os dourados realçados por uma proposta de bijutaria de autor da firma Lage Studio, com sede em Londres e Lisboa. Quanto ao calçado, contaram com a colaboração da firma portuguesa Camport, que combina qualidade, conforto, tradição e vanguarda.
Maria Carlos Baptista venceu o concurso BLOOM powered by Zeitreel Sonae, realizado no Portugal Fashion de outubro de 2020, com a coleção “arquétipo”. Desde então, tem integrado o programa oficial de desfiles da plataforma Bloom nas edições nacionais do Portugal Fashion e foi também convidada a apresentar a sua coleção AW21/22 e SS22 na Semana de Moda de Paris.
Para a edição 50 do Portugal Fashion, Inês Manuel juntou-se a Maria Carlos para a criação de power you into submission. As duas irmãs, com uma profunda ligação ao mundo da arte, têm como objetivo fundir conhecimentos e criar um novo espaço no mundo da moda, construindo uma comunidade global através do design sustentável e consciente, tecnologia ética e roupas sem género.
A Fundação Tres Culturas del Mediterráneo promoveu mais um ano a presença de Portugal junto a marcas andaluzas na XVIII Semana da Moda de Sevilha, graças ao projeto INTREPIDA plus, uma iniciativa de cooperação transfronteiriça entre Espanha e Portugal, dedicada à internacionalização de empresas administradas por mulheres em ambos os países.
As part of Porto’s biggest fashion week, the NorteShopping Galleria joined Portugal Fashion to host an exhibition with the collections of the latest Bloom Competition winners, powered by Zeitreel Sonae, between March 18 and 27.
Focused on fulfilling the mission of providing differentiating and quality experiences to its customers, the Galleria was the stage for the collections of Maria Carlos Baptista, Marcelo Almiscarado and Huarte, the three names distinguished by the contest promoted by Portugal Fashion in partnership with Zeitreel Sonae. The competition is open to young fashion designers, bearing in mind their professional training, public promotion and integration into the labor market.
The reference shopping center in the city of Porto brought new audiences to the emerging national design, while reinforcing the importance of Made in Portugal creativity and young talent.
The three young designers also presented their collections in the 50th edition of Portugal Fashion, being part of the Bloom platform. Created in 2010, this platform moves away from the traditional concept of the runway, in order to provide new creators shows in a more informal, urban and multi-artistic environment.
Applications for the new Bloom pwd by Zeitreel Sonae competition are open until July 15, 2022, and are aimed at young finalist designers or recent graduates of Portuguese fashion courses.
The winners of the BLOOM Portugal Fashion pwd by Zeitreel Competition
She was born in Coimbra and grew up with the dream of being a dancer. She attended a degree in Dance at the School of Dance (Polytechnic Institute of Lisbon), but dance was replaced by another passion – Fashion – with the Fashion Design course at Modatex Lisbon. The collection “Archetype”, winner of the BLOOM pwd by Zeitreel Sonae Competition, is the valorization of masculine articles worn by the feminine sex. It is the redefinition of new essentials in a closet, the accumulation of layers associated with encapsulation, a balance of the male universe, reinvigorating classic articles. The proportions are altered, creating exaggerated dimensions that contrast with tight and sticky layers; and the hyperbolization of all these factors is done through the palette and the materials used.
From his career, stands out the presentation of the end of course collection (ESAD) in the 45th Portugal Fashion, the internship with the designer David Catalán, the 3rd place in the PFN contest, the creation of McDonald’s uniforms and the 1st place in the MODAPORTUGAL competition. “Pasmo”, winning collection of the BLOOM pwd by Zeitreel Sonae Competition, starts from his grandmother, who by decorating the house with country flowers, ends up alienating them from their natural environment. From this de-contextualization, manual production techniques emerge: handmade weaving, knitting, crochet. In parallel, he explores the futuristic retro and the unknown: aliens. Religious references also appear: the robes of Francis of Assisi and St. Clare. “Pasmo” refers to the poem “O meu olhar é nítido como um girassol” by Alberto Caeiro.
From Logroño, northern Spain, Víctor Huarte studied Business and Marketing in Madrid, London and Brazil. He started his degree in Fashion Design at ESDIR school and moved to Porto in 2017, having finished his training at ESAD. Honorable mention of the BLOOM pwd by Zeitreel Sonae Competition, the collection “Afterlove” gives name to a dark place in the city center, decadent in appearance, little ornamented and with a lot of smoke in the air. An atmosphere of nostalgia is breathed and amusingly, people from previous centuries interact with each other, while dancing to the rhythm of the DJ’s music at the end of the room.
No âmbito da maior semana de moda do Porto, o Galleria do NorteShopping juntou-se ao Portugal Fashion para receber uma exposição com as coleções dos últimos vencedores do Concurso Bloom, powered by Zeitreel Sonae, entre 18 e 27 de março.
Focado em cumprir a missão de proporcionar experiências diferenciadoras e de qualidade aos seus clientes, o Galleria foi palco para as coleções de Maria Carlos Baptista, Marcelo Almiscarado e Huarte, os três nomes distinguidos pelo concurso promovido pelo Portugal Fashion em parceria com a Zeitreel Sonae. A competição é aberta a jovens designers de moda, tendo em vista a sua formação profissional, promoção pública e integração no mercado de trabalho.
O centro comercial de referência na cidade do Porto trouxe novos públicos ao design nacional emergente, ao mesmo tempo que reforçou a importância da criatividade Made in Portugal e do talento jovem.
Os três jovens apresentaram também as suas coleções na edição 50 do Portugal Fashion, inserindo-se na plataforma Bloom. Criada em 2010, esta plataforma afasta-se do conceito tradicional de passerelle, com o intuito de proporcionar aos novos criadores desfiles num ambiente mais informal, urbano e multiartístico.
As candidaturas para o novo concurso Bloom pwd by Zeitreel Sonae estão abertas até 15 de julho de 2022, destinando-se a jovens designers finalistas ou recém-formados dos cursos de moda portugueses.
Os vencedores do concurso BLOOM Portugal Fashion pwd by Zeitreel:
Nasceu em Coimbra e cresceu com o sonho de ser bailarina. Frequentou a licenciatura em Dança na Escola Superior de Dança (Instituto Politécnico de Lisboa), mas a dança foi substituída por outra paixão – a Moda – com o curso de Design de Moda, no Modatex Lisboa. A coleção “Arquétipo”, vencedora do Concurso BLOOM pwd by Zeitreel Sonae, é a valorização de artigos masculinos usados pelo sexo feminino. É a redefinição de novos essenciais num guarda-roupa, a acumulação de camadas associada ao encapsulamento, um equilíbrio do universo masculino, revigorando artigos clássicos. As proporções são alteradas, criando dimensões exageradas que contrastam com camadas justas e colantes; e faz-se a hiperbolização de todos estes fatores através da paleta e dos materiais utilizados.
Do seu percurso, destaca-se a apresentação da coleção de final de curso (ESAD) no 45º Portugal Fashion, o estágio com o designer David Catalán, o 3º lugar no Concurso PFN, a criação das fardas McDonald’s e o 1º lugar na competição da MODAPORTUGAL. “Pasmo”, coleção vencedora do Concurso BLOOM pwd by Zeitreel Sonae, parte da avó, que ao decorar a casa com flores campestres, acaba por aliená-las do seu ambiente natural. Desta descontextualização, surgem técnicas de produção manual: tecelagem artesanal, tricot, crochet. Paralelamente, explora o retro futurista e o desconhecido: aliens. Aparecem ainda referências religiosas: as vestes de Francisco de Assis e Santa Clara. “Pasmo” remete para o poema “O meu olhar é nítido como um girassol” de Alberto Caeiro.
De Logroño, norte de Espanha, Víctor Huarte estudou Business e Marketing em Madrid, Londres e Brasil. Iniciou a licenciatura em Design de Moda na escola ESDIR e mudou-se para o Porto em 2017, tendo terminado a formação na ESAD. Menção honrosa do Concurso BLOOM pwd by Zeitreel Sonae, a coleção “Afterlove” dá nome a um local escuro no centro da cidade, de aparência decadente, pouco ornamentado e com muito fumo no ar. Respira-se uma atmosfera de nostalgia e, divertidamente, as pessoas de séculos anteriores interagem umas com as outras, enquanto dançam ao ritmo da música do DJ no final da sala.
The BLOOM Powered by Zeitreel Sonae competition, a Portugal Fashion competition aimed at young finalist designers or recent graduates of Portuguese fashion courses, is open for new applications until July 15 of this year. The initiative continues to benefit from the support of the group’s fashion unit that used to be called Sonae Fashion.
The contest keeps essentially the same rules and prizes, but among the novelties is the possibility given to the winner to attend the post-graduation in Fashion Management at the Católica Porto Business School and to benefit from six months of press consultancy and showroom service by the communication agency SHOWPRESS – Press and PR Office.
The BLOOM powered by Zeitreel competition is open to young designers living in Portugal, aged between 18 and 35, who are finalists in fashion schools or who have already finished their courses but are still starting their careers. With these premises, the contest aims at specialized training, professional integration, and public promotion of young fashion talents.
In the first phase of the competition, 12 projects are selected by a jury made up of professionals connected to various areas of fashion. Then, in a 2nd phase, the authors of the projects have to produce a coordinator for the jury’s new appreciation, which will determine the eight finalists of the contest. In the 3rd phase of the competition, these finalists will present their work in a collective fashion show integrated in the BLOOM platform calendar of the 51st edition of Portugal Fashion, in October 2022.
Winner receives €3,000 to develop collections
From the shortlist of eight finalists, and according to the quality presented in the runway show but also in the backstage work, the winner of the competition will be chosen, and an honorable mention will also be given. The winning contestant receives 3,000 euros to develop two collections (1,500 euros each): one for fall/winter and one for spring/summer. These collections will be presented in March and October 2023, in the BLOOM runway of Portugal Fashion, with technical support of the event and monitoring and guidance by the coordinator of the platform.
The winner of the Bloom Competition will also be able to complete a nine-month paid internship at Zeitreel (worth approximately 7 thousand euros), with the possibility of training work in its portfolio brands (Salsa, Zippy and MO). Added to this training is the already mentioned post-graduation in Fashion Management at the Católica Porto Business School, subject to pre-enrollment requirements and the opening of the course.
The honorable mention corresponds to a cash prize of 1,500 euros for the development of two collections, fall/winter and spring/summer, to be presented in March and October 2023, on the BLOOM runway at Portugal Fashion, with technical support from the event. The contestant awarded with the honorable mention will also benefit from a nine-month paid internship at Zeitreel, with the possibility of training work in its portfolio brands (Salsa, Zippy and MO). «Zeitreel Sonae is one of the main players in the Portuguese fashion industry, so supporting Bloom is unequivocally a bet on the future, on talent and training. It is also a challenging project: both for the young designers, who have privileged access to the reality of our brands – Salsa Jeans, Zippy and Mo – and for us, who are committed to making them grow within the market», says the CEO of Zeitreel Sonae, Luís Reis.
Note that both winners will have business mentoring sessions and legal support and information services from ANJE – National Association of Young Entrepreneurs, organizer of Portugal Fashion. This support for the winners is aimed at facilitating the start of their commercial/entrepreneurial activity in the fashion industry, namely the conclusion of the brand registration process.
«It is undoubtedly a very enriching formative and professional experience for the young finalists. The BLOOM competition gives them access to a major fashion event, where they not only gain public visibility but also get to know all the dynamics of the backstage and runway production», said Portugal Fashion director Mónica Neto. «The experience is even more enriching for the winners, who are given resources to develop new collections and present them on the runway in future editions of Portugal Fashion», she adds.
«But the BLOOM Competition is not only an instrument for discovering new talent, which would already be extraordinary. Thanks to Zeitreel’s support, the competition is also a pathway for the professional integration of young designers. Portugal Fashion’s partnership with Zeitreel facilitates the access of the competing designers to the labour market, through the retail brands that the Sonae group has in the national clothing sector», Mónica Neto also highlights.
MORE INFORMATION AND APPLICATIONS HERE
O Concurso BLOOM Powered by Zeitreel Sonae, competição do Portugal Fashion destinada a jovens designers finalistas ou recém-formados dos cursos de moda portugueses, está aberto a novas candidaturas até 15 de julho deste ano. A iniciativa continua a beneficiar do apoio da unidade de moda do grupo que antes se designava por Sonae Fashion.
O concurso mantém essencialmente as mesmas regras e prémios, sendo de destacar, entre as novidades, a possibilidade dada ao vencedor de frequentar a pós-graduação em Fashion Management da Católica Porto Business School e de beneficiar de seis meses de assessoria de imprensa e serviço de showroom pela agência de comunicação SHOWPRESS – Press and PR Office.
O Concurso BLOOM powered by Zeitreel é uma competição aberta a jovens designers residentes em Portugal, com idades compreendidas entre os 18 e os 35 anos, que sejam finalistas de escolas de moda ou que já tenham terminado os seus cursos, mas estejam ainda a iniciar as suas carreiras. Com estas premissas, o concurso tem em vista a formação especializada, a integração profissional e a promoção pública de jovens talentos da moda.
Na 1ª fase do concurso são selecionados 12 projetos pelo júri constituído por profissionais ligados a diversas áreas da moda. Depois, numa 2.ª fase, os autores dos projetos têm de produzir um coordenado para nova apreciação do júri, que irá assim apurar os oito finalistas do concurso. Finalistas esses que, na 3.ª fase do concurso, vão apresentar os seus trabalhos num desfile coletivo integrado no calendário da plataforma BLOOM da 51.ª edição do Portugal Fashion, em outubro de 2022.
Vencedor recebe 3.000 € para desenvolver coleções
Da shortlist de oito finalistas, e mediante a qualidade apresentada no desfile mas também no trabalho de bastidores, sairá o(a) vencedor(a) do concurso, sendo ainda atribuída uma menção honrosa. O concorrente vencedor recebe 3.000 euros para desenvolver duas coleções (1.500 euros cada): uma de outono/inverno e outra de primavera/verão. Coleções essas que serão apresentadas em março e outubro de 2023, na passerelle BLOOM do Portugal Fashion, com apoio técnico do evento e acompanhamento e orientação pelo coordenador da plataforma.
O vencedor do Concurso Bloom vai ainda poder realizar um estágio remunerado de nove meses na Zeitreel (no valor global aproximado de 7 mil euros), com possibilidade de trabalho formativo nas marcas do seu portfólio (Salsa, Zippy e MO). A esta formação acrescente-se a já referida pós-graduação em Fashion Management da Católica Porto Business School, mediante requisitos de pré-inscrição e abertura do curso.
A menção honrosa corresponde a um prémio pecuniário de 1.500 euros para desenvolvimento de duas coleções, outono/inverno e primavera/verão, a apresentar também em março e outubro de 2023, na passerelle BLOOM do Portugal Fashion, com apoio técnico do evento. O concorrente distinguido com a menção honrosa vai igualmente beneficiar de um estágio remunerado de nove meses na Zeitreel, com possibilidade de trabalho formativo nas marcas do seu portfólio (Salsa, Zippy e MO). «A Zeitreel Sonae é um dos principais players na indústria da moda portuguesa, pelo que o apoio ao Bloom é, inequivocamente, uma aposta no futuro, no talento e na formação. É, também, um projeto desafiante: quer para os jovens designers, que têm acesso privilegiado à realidade das nossas marcas – Salsa Jeans, Zippy e Mo –, quer para nós, que assumimos o compromisso de os fazer crescer dentro do mercado», afirma o CEO da Zeitreel Sonae, Luís Reis.
De referir que ambos os vencedores vão contar com sessões de business mentoring e serviços de apoio jurídico e informativo por parte da ANJE – Associação Nacional de Jovens Empresários, entidade organizadora do Portugal Fashion. Este apoio aos vencedores tem em vista facilitar o início da respetiva atividade comercial/empresarial na fileira moda, designadamente a conclusão do processo de registo de marcas.
«É, sem dúvida, uma experiência formativa e profissional bastante enriquecedora para os jovens finalistas. O Concurso BLOOM dá-lhes acesso a um grande evento de moda, onde não só ganham visibilidade pública como ficam a conhecer toda a dinâmica dos bastidores e da produção de desfiles», salienta a diretora do Portugal Fashion, Mónica Neto. «A experiência é ainda mais enriquecedora para os vencedores, a quem são atribuídos recursos para desenvolverem novas coleções e poderem apresentá-las em desfile em próximas edições do Portugal Fashion», acrescenta a mesma responsável.
«Mas o Concurso BLOOM não é só um instrumento de descoberta de novos talentos, o que já seria extraordinário. Graças ao apoio da Zeitreel, o certame é também uma via para a integração profissional de jovens designers. A parceria do Portugal Fashion com a Zeitreel facilita o acesso dos criadores concorrentes ao mercado de trabalho, através das marcas de retalho que grupo Sonae tem no setor nacional do vestuário», sublinha ainda Mónica Neto.
MAIS INFORMAÇÕES E CANDIDATURAS AQUI
O Concurso Bloom, organizado pelo Portugal Fashion, é um projeto da responsabilidade da ANJE – Associação Nacional de Jovens Empresários, que conta com o apoio dos seus parceiros estratégicos e é cofinanciado pelo Portugal 2020, no âmbito do Compete 2020 – Programa Operacional da Competitividade e Internacionalização, com fundos provenientes da União Europeia, através do Fundo Europeu de Desenvolvimento Regional.
The 50th Portugal Fashion includes in its line-up 11 Bloom shows, a platform dedicated to new fashion talents. The first day of the event and three shows of the second day will be filled with collections from young designers, and Bloom will even have its own catwalk space: the Ribeira rooms of the Alfândega do Porto. It should be noted that, in this edition, the Bloom platform welcomes national designers but also emerging creators of African origin, under the CANEX programme.
First of all, the return to the Bloom catwalk of fashion school students. This time, there will be collective shows by the Fashion School of Porto, ESAD – Matosinhos School of Arts and Design, Modatex (Porto), Cenatex (Guimarães) and the Faculty of Architecture of the University of Lisbon (Fashion Design course). In this way, a unique educational and professional experience is provided to fashion students, thus contributing to their training as designers. Also of note were the shows of the winners of the Bloom Competition powered by Sonae Fashion (now Zeitreel): Marcelo Almiscarado and Maria Carlos Baptista. The latter designer will present a collection created together with her sister Inês Manuel, under the name MARIACARLOS x INÊSMANUEL. Also, the designer awarded with an honourable mention in the same competition, Victor Huarte, will reveal his new collection on the Bloom catwalk, with the brand with the same name HUARTE. The young Spanish creator signed, at the end of 2021, a capsule collection of ten unisex pieces and accessories for Salsa and joins the menswear design team of this Sonae universe brand.
It is also worth mentioning the participation, in a joint show, of the winners of the New Creators Contest PFN, promoted by Selectiva Moda. These are Darya Fesenko (Modatex) and Maria João Cunha (ESAD), who will have the opportunity to present their creations at a major fashion event, in front of their peers and specialised audiences in the sector.
A note also for the return to the Bloom catwalk of the young designer Diogo Van Der Sandt, who had participated in the event in 2020 as one of the winners of the PFN New Creators Competition.
In this edition of Bloom, we have five fashion schools (EMP, ESAD, Modatex, Cenatex and FAUL), nine national designers (Darya Fesenko, Maria João Cunha, AHCOR, Diogo Van Der Sandt, Vítor Dias, Marcelo Almiscarado, Maria Carlos Baptista, Inês Manuel Baptista and HUARTE) and three creators with CANEX support (The Ladymaker, Abiola Olusola and Judy Sanderson). «With so many young designers and schools, once again Portugal Fashion proves the importance it gives to discovering, supporting and promoting new fashion talents and the contribution it has given, over the last ten years, to the generational renewal of the fashion industry», guarantees the event’s director, Mónica Neto.
A reference also to the exhibition “Bloom Talents by Portugal Fashion”, which will open at 12:00 on 18 March, at the NorteShopping Gallery, in Matosinhos. This exhibition brings together creations by the winners of the Bloom powered by Sonae Fashion (now Zeitreel) competition, Maria Carlos Baptista and Marcelo Almiscarado, and the designer who received an honourable mention in the same competition, Victor Huarte, with his HUARTE brand.
O 50.º Portugal Fashion incluiu na sua line-up 11 desfiles Bloom, plataforma dedicada a novos talentos da moda. O primeiro dia do evento e três desfiles do segundo foram preenchidos com coleções de jovens designers, havendo inclusivamente um espaço próprio de passerelle para o Bloom: as salas Ribeira da Alfândega do Porto. De referir que, nesta edição, a plataforma Bloom acolheu designers nacionais mas também criadores emergentes de origem africana, no âmbito do programa CANEX.
Destaque, desde logo, para o regresso à passerelle Bloom de estudantes de escolas de moda. Desta feita, aconteceram desfiles coletivos a cargo da Escola de Moda do Porto, da ESAD – Escola Superior de Artes e Design de Matosinhos, da Modatex (Porto), da Cenatex (Guimarães) e da Faculdade de Arquitetura da Universidade de Lisboa (curso de Design de Moda). Foi desta forma proporcionada uma experiência pedagógica e profissional ímpar aos estudantes de moda, contribuindo assim para a sua formação como designers.
De salientar ainda os desfiles dos vencedores do Concurso Bloom powered by Sonae Fashion (agora Zeitreel): Marcelo Almiscarado e Maria Carlos Baptista. Esta última designer apresentou uma coleção criada em conjunto com a sua irmã Inês Manuel, sob o nome MARIACARLOS x INÊSMANUEL. Também o designer distinguido com a menção honrosa no mesmo concurso, Victor Huarte, revelou a sua nova coleção na passerelle Bloom, com a marca homónima HUARTE. O jovem criador espanhol assinou, no final de 2021, uma coleção cápsula de dez peças e acessórios unissexo para a Salsa e integra a equipa de menswear design desta marca do universo Sonae.
Merece ainda referência a participação, em desfile conjunto, dos vencedores do Concurso Novos Criadores PFN, promovido pela Selectiva Moda. Tratou-se de Darya Fesenko (Modatex) e de Maria João Cunha (ESAD), que tiveram assim a oportunidade de apresentarem as suas criações num grande evento de moda, perante os seus pares e públicos especializados da fileira. Uma nota também para o regresso à passerelle do Bloom do jovem designer Diogo Van Der Sandt, que havia participado no evento em 2020 enquanto um dos vencedores do Concurso Novos Criadores PFN.
Nesta edição do Bloom, tivemos então cinco escolas de moda (EMP, ESAD, Modatex, Cenatex e FAUL), nove designers nacionais (Darya Fesenko, Maria João Cunha, AHCOR, Diogo Van Der Sandt, Vítor Dias, Marcelo Almiscarado, Maria Carlos Baptista, Inês Manuel Baptista e HUARTE) e três criadores com o apoio CANEX (The Ladymaker, Abiola Olusola e Judy Sanderson). «Com tantos jovens designers e escolas, uma vez mais se comprova a importância que o Portugal Fashion atribui à descoberta, apoio e promoção de novos talentos da moda e o contributo que tem dado, ao longo dos últimos dez anos, para a renovação geracional da fileira», garantiu a diretora do evento, Mónica Neto.
Uma referência também para a exposição “Bloom Talents by Portugal Fashion”, que foi inaugurada às 12h00 do dia 18 de março, na Galeria NorteShopping, em Matosinhos. Esta mostra reúne criações dos vencedores do Concurso Bloom powered by Sonae Fashion (agora Zeitreel) Maria Carlos Baptista e Marcelo Almiscarado, e do designer distinguido com a menção honrosa nesse mesmo certame, Victor Huarte, com a sua marca HUARTE.
Neste regresso à normalidade, a passerelle Bloom volta a assumir grande protagonismo no programa do Portugal Fashion. No 1.º dia de desfiles, 13 de outubro, vai ser possível conhecer o trabalho de sete marcas e designers que estão a emergir na moda portuguesa. ARIEIV, AHCOR, Huarte, Marcelo Almiscarado, Maria Carlos Baptista, Rita Ibs e Vítor Dias são os nomes que representam, nesta edição, o apoio do Portugal Fashion às novas gerações de criadores.
O primeiro jovem designer a apresentar as suas propostas é Vítor Dias, vencedor da 1.ª edição do Concurso de Ecodesign Bloom Portugal Fashion by Famalicão Cidade Têxtil. Como o nome indica, tratou-se de uma competição que premiou novos criadores cujo trabalho revelou especial sensibilidade ambiental e preocupações sustentáveis. O concurso foi organizado pelo Portugal Fashion em conjunto com a Câmara Municipal de Vila Nova de Famalicão, contando ainda com o apoio do CITEVE – Centro Tecnológico das Indústrias Têxtil e do Vestuário de Portugal. O prémio final era, justamente, a possibilidade de participação no 49.º Portugal Fashion, no quadro do projeto Bloom.
Mais tarde, tem lugar o desfile coletivo Bloom Upload, plataforma que reúne designers numa fase muito inicial dos seus percursos. Desta feita, vão ser revelados os trabalhos de AHCOR, Huarte e Rita Ibs.
Seguem-se os desfiles dos vencedores do Concurso Bloom powered by Sonae Fashion, Maria Carlos Baptista e Marcelo Almiscarado. Com o apoio da Sonae Fashion, o Concurso Bloom é uma competição aberta a jovens designers de moda, tendo em vista a sua formação profissional, promoção pública e integração no mercado de trabalho.
Aos oito finalistas do concurso é dada a oportunidade de apresentarem criações suas no Portugal Fashion, o que aconteceu na 47.º edição do evento. Já os dois vencedores receberam, cada um, 4.000 euros para desenvolverem coleções para as estações outono/inverno e primavera/verão e apresentarem-nas nas 48 e 49.ªs edições do Portugal Fashion, em março/abril e outubro de 2021.
O último desfile Bloom vai estar a cargo da marca ARIEIV, criada pelo designer José Pinto em 2017.
MAIS DE 10 ANOS DE BLOOM
O Portugal Fashion tem já um longo historial de concursos dirigidos a jovens criadores, desde o Programa Aliança, lançado em 2004. Aliás, a descoberta, apoio e promoção de novos talentos da moda é um dos grandes objetivos do Portugal Fashion, que em outubro de 2010, na sua 27.ª edição, criou, para o efeito, o projeto Bloom. Desde então, o Bloom já possibilitou a apresentação de coleções a cerca 100 jovens criadores e marcas e perto de 200 estudantes de nove escolas de moda.
Alguns bloomers têm participado em desfiles e showrooms internacionais com o apoio do Portugal Fashion ou do seu projeto comercial complementar, o Next Step, marcando assim presença em importantes certames de moda de Londres, Paris, Milão, Viena, Copenhaga, Roma ou Madrid, por exemplo.
De resto, não faltam exemplos de jovens criadores que, depois do tirocínio no Bloom, consolidaram as suas carreiras e hoje pontificam no calendário principal do Portugal Fashion. São os casos de David Catalán, Estelita Mendonça, Hugo Costa, Inês Torcato e Susana Bettencourt, aos quais se somam, pela primeira vez nesta 49.ª edição, a marca Unflower e a jovem designer Carolina Sobral.
In this return to normality, the Bloom catwalk once again assumes a major role in the Portugal Fashion programme. On the 1st day of fashion shows, 13th October, it will be possible to discover the work of seven brands and designers that are emerging in Portuguese fashion. ARIEIV, AHCOR, Huarte, Marcelo Almiscarado, Maria Carlos Baptista, Rita Ibs and Vítor Dias are the names that represent, in this edition, Portugal Fashion’s support to new generations of designers.
The first young designer to present his proposals is Vítor Dias, winner of the 1st edition of the Bloom Portugal Fashion by Famalicão Textile City Ecodesign Competition. As the name indicates, it was a competition that awarded new creators whose work revealed special environmental sensitivity and sustainable concerns. The competition was organised by Portugal Fashion together with the Municipality of Vila Nova de Famalicão, with the support of CITEVE – Technological Centre for the Textile and Clothing Industries of Portugal. The final prize was, precisely, the possibility of participating in the 49th Portugal Fashion, under the Bloom project.
Later, the Bloom Upload collective fashion show takes place, a platform that brings together designers at a very early stage of their careers. This time, the works of AHCOR, Huarte and Rita Ibs will be revealed.
This is followed by the fashion shows of the winners of the Bloom Contest powered by Sonae Fashion, Maria Carlos Baptista and Marcelo Almiscarado. With the support of Sonae Fashion, the Bloom Competition is open to young fashion designers, with a view to their professional training, public promotion and integration into the labour market.
The eight finalists of the competition are given the opportunity to present their creations at Portugal Fashion, which happened at the 47th edition of the event. The two winners each received 4,000 euros to develop collections for the autumn/winter and spring/summer seasons and present them at the 48th and 49th editions of Portugal Fashion, in March/April and October 2021.
The last Bloom show will be held by the ARIEIV brand, created by designer José Pinto in 2017.
OVER 10 YEARS OF BLOOM
Portugal Fashion has a long history of competitions aimed at young creators, since the Aliança Programme, launched in 2004. In fact, the discovery, support and promotion of new fashion talents is one of the main objectives of Portugal Fashion, which in October 2010, in its 27th edition, created the Bloom project for this purpose. Since then, Bloom has enabled around 100 young designers and brands and nearly 200 students from nine fashion schools to present their collections.
Some bloomers have participated in international fashion shows and showrooms with the support of Portugal Fashion or its complementary commercial project, the Next Step, thus marking their presence in important fashion fairs in London, Paris, Milan, Vienna, Copenhagen, Rome or Madrid, for example.
Moreover, there is no shortage of examples of young designers who, after their apprenticeship at Bloom, consolidated their careers and today feature prominently in the main Portugal Fashion calendar. These are the cases of David Catalán, Estelita Mendonça, Hugo Costa, Inês Torcato and Susana Bettencourt, who are joined, for the first time in this 49th edition, by the Unflower brand and the young designer Carolina Sobral.
– It’s been 10 years of Bloom. Does the future of Portuguese fashion include what’s yet to come?
Any future includes what’s yet to come…. but to give you an idea of what’s around the corner, it’s good to know how to experience the here and now … the present.
You have to know what’s done, why it’s done and who it’s done for. This idea is well reflected by BLOOM. It is a movement of young people who design and perform, who cut and execute and, by presenting their own collections, hope that, in the near future, something will happen that will help them to be what they want to be. And it is now, without a doubt, that such moment of exposure becomes important, where talent may or may not be recognised, and it is then that future exists, at Bloom…
– Should younger designers have even half the determination that Isabel has?
Younger designers have the determination of youth… which is unique and has an expiry date. They have the courage to try Being e wanting to Be. I see in the strength and desire that moves me…
– They always ask for advice, but that won’t be the case. What difficulties do new designers face and why will they have them?
I don’t know how to give advice nor do I know if I agree with it… and it’s not in my DNA either; however I do know that the major new challenge is being able to work in this Fashion Industry – known as the second most polluting industry, and having to promise the world that we’ll have a future and a planet to live on. This will be a great challenge of the future.
– Isabel was married to a musician and is the mother of a writer. Will anybody in the next generation be a fashion designer, or will it be easier to be a scientist and discover a new theory of quantum mathematics?
The next generation will be fully dedicated to sustainability issues and working in fashion will be very hard. Future generations will have to pay for our mistakes.
– Portuguese designers always lack something and Isabel knows what it is. What is it?
I admit they have talent, the strength to move forward; they’re travelers who set out on the pathway in a conformist country at the edges of Europe. They are brave and determined… they lack nothing.
– Does Bloom, as a platform for taking risks, still have the romantic essence that fashion should have?
When a plant flourishes opens and blooms… that is the essence of BLOOM.
– What is the romantic essence of fashion?
I don’t know…
– One day, 100 years from now, who will be able to replace Isabel as DDT?
You tell me.
– Are people who live in Lapa posh?
The people who live in Lapa are happy…
– When coordinating a fashion show, which is worse? Not seeing or not hearing?
The worst is not talking.
– What does the future have in store for Portuguese fashion? And for fashion in general?
The future of fashion lies in change. The planet demands it. Fashion will have to be sustainable and the message cannot be just a simple temporary marketing strategy. We will have to move from a throwaway society and start reusing. This, without a doubt, will affect the entire structure as we know it today. Nothing will be as it was. Different timings, new ways of living, of doing and of seeing. Behaviors, no matter how small they appear to be, will be counting on and quoting Vivienne Westwood in her climate revolution ‘buy less… you don’t need to leave a big shopping center with a bag full of t-shirts. You’re better off buying one dress, a more expensive one, by a good designer, that you can wear and wear again’.
Another major challenge is on the horizon
– How can you reinvent fashion in Portugal?
Fashion invents and reinvents itself… it’s fashion after all. It’s reinvented with talent, passion, culture and a revolutionary spirit.
– Much is said about the future of young designers. Isn’t the future made of what’s done in the present?
Somehow, I believe I’ve already answered this question, but the time has come for you to use your youth, your talent, and your passion for this incredible fashion industry to rethink, remake and recreate the future.
– How much of Isabel is in the character of Teresa in the book “Biografia involuntária dos amantes” by João Tordo?
I’ve read the book and I really like it, but I don’t see myself in any of the characters.
– Do you still enjoy working in fashion?
I love it. I can’t see myself doing anything else. I really love it.
When did the concept of being a hairdresser change to being a hairstylist?
I think that’s nothing more than a whim…. it’s just another word for the same thing.
2. You’ve styled lots of people’s hair. Of these people, whose hair would you style every day?
Nobody’s. I don’t like it, and I don’t think it’s either modern or glamourous for a woman to have to go to the hairdresser’s every day to look good.
3. Do your comb and scissors mean the same to you as a pen to a writer?
Yes, of course. Without them, my words wouldn’t be worth anything.
4. If you weren’t a hairstylist, what would you be?
I’d like to be on a team of paramedics because I’ve always loved the unexpected, and the rush of never knowing what tomorrow will bring.
5. Do you regret anything that you left undone?
Yes. Being more of a friend to my body…
6. Are the Portuguese well-groomed?
Yes, among the best in Europe. I think there are only two or three countries that can compare to us. That’s if you believe charm is not the same thing as being flashy.
7. What’s your Nepal in Portugal?
Leça da Palmeira, without a shadow of a doubt.
8. Luck, work, determination, talent. Did these four concepts make you what you are today?
Yes, without a doubt. And you also have to have a lot of confidence in what you believe in because until you prove your worth, people will always doubt you. Or have a friend… because when you’re heterosexual, everything takes twice as long.
9. Do you prefer learning or teaching?
Learning, definitely. I’m not very good at teaching because a lot of my work is through feeling and intuition, and I still haven’t learnt how to teach that.
10. Even knowing he’d lose his strength, would you be capable of cutting Samson’s hair?
I don’t know who Samson is…
11. Paper scissors, razor, machine. What would you cut Sara Sampaio’s hair with?
Normally, I cut her hair more with scissors – not paper ones – and a razor.
12. Do you hear lots of secrets when you’re cutting hair?
Not really. The only secrets I hear or that people might want to talk about come from customers (and friends) who’ve been with me for over 10 years.
13. Who do you admire most? Why?
My father. Although he grew up without anything and with a lot of hardship, he never let that affect how he brought me up and taught me to see the future.
14. Which of your goals in life do you think younger people should follow?
Going after what you’re really happy doing. How the time you spend doing things you love goes by really quickly. Then, grab on with all your might to all the opportunities that come your way.
15. How did you begin working with Portugal Fashion?
It was on Miguel Viana’s team.
16. What position did you play in football?
Right or left wing.
17. Could you have been another Cristiano Ronaldo, but with a northern accent?
No, never! But I really enjoy playing football.
18. What do you think of Bloom?
Please don’t get me wrong, but at the moment, I think they’re the flagship for Portuguese fashion and the ones who need help from more experienced people, because they’re the only ones who have to go it alone, without any “safe harbour”. Let’s see if this time we can start taking them to the big labels, both national and international, as you can count on the fingers of one hand the number of designers who make a living from their own label only.
19. Can more risks be taken in Bloom?
Definitely!
20. Have you any advice for the Bloomers?
Team up with industry more, because industry is already producing things for the big labels. Team up and create their own, but with structure.
Nowadays, fashion is only worthwhile if it’s up for sale and someone buys it.
For the first time in almost 20 editions, the Bloom area – dedicated to new talent – included a show of young international designers. They are the seven runners up of the Milano Fashion Graduate SS20, an initiative of the Camera Nazionale della Moda Italiana to showcase the work and talent of the best students in Italy’s fashion schools. The 19th edition of Bloom also included a show with students from six Portuguese fashion schools, the Bloom Upload collective catwalk show (designers at an early stage of their careers) and also the Unflower catwalk shows (debuting at the event), Maria Meira and Rita Sá.
The participation of the runners up for the Milano Moda Graduate SS20 (Alessia Scasserra, Enrico Vettorazzo, Eleonora Giussani, Ottavia Molinari, Chiara de Nigris, Pietro Fadda and Francesco Murano) in Bloom was the result of a partnership between Portugal Fashion and the Camera Nazionale della Moda Italiana for the interchange of young European talent, with the aim of promotion abroad.
“This partnership with Camera Nazionale della Moda Italiana is very important for the international expansion of Portugal Fashion. With the support of this Italian association, we can take Portuguese designers and brands to more international events, in addition to strengthening the international dimension of our national calendar, enhancing the networking of our young designers and attracting talent to our fashion industry,” says Portugal Fashion’s project leader, Mónica Neto.
The first day of fashion shows at the Alfândega do Porto Congress Centre was almost completely devoted to the young designers of the Bloom project, through which Portugal Fashion discovers, promotes and supports new fashion talents. Under the coordination and production of designer Paulo Cravo, the 19th edition of Bloom kicked off with the collective runway show by fashion students. This time, six Portuguese fashion schools were represented: CENATEX (Guimarães), Escola de Moda do Porto, Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco (ESART), Escola Superior de Artes e Design de Matosinhos (ESAD), and Faculdade de Arquitetura da Universidade de Lisboa (Fashion Design course).
This was followed by the Bloom Upload collective runway show, an experimental platform for designers who are still at an early stage of their careers. The creations of Carolina Sobral, ARIEIV (by José Pinto), João Sousa and 0.9 Viruses (by Filipe Ferreira) will be showcased in a capsules format with five ensembles. All these young designers participated equally in the previous edition of Bloom, in March, during the 44th edition of Portugal Fashion. Thus, all the technical and aesthetic maturation work is being carried out with these new designers, so that they can soon move to other Bloom stages and, after that, to the main catwalk.
After the young Italian designers, the Unflower brand (by designers Joana Braga and Ana Sousa) and Maria Meira shared the Bloom catwalk, and Rita Sá, with an exclusive parade, closes the Portugal Fashion platform dedicated to new fashion talent.
Rita Sá is a promising Portuguese fashion designer. Born on 7 July 1996, she completed her degree in Fashion Design at ESAD in Matosinhos, in 2017. In that same year, she won 2nd place in the Young PFN competition and Young Creators i9Jovem competition. She was a runner up in the New Blood contest of ModaLisboa, also in 2017, having been awarded an honourable mention.
Consequently, she won the possibility to participate in the event (New Blood space), being again awarded an honourable mention.
Rita Sá was also awarded the FASHIONCLASH award, which allowed her to show her collection at the festival of the same name, in Maastricht, the Netherlands, in June 2018. In Maastricht, in turn, she won the Vancouver Fashion Week award, thus being invited to participate in that same fashion week, in Canada. She was also a finalist in the REBELPIN contest – Fashion Awards by ACTE, which took place in Berlin, Germany, in July 2018.
The Bloom project was created by Portugal Fashion in October 2010, at the 27th event, in order to support, publicise and promote young Portuguese designers nationally and internationally.
Since this event in 2010, the Bloom project has made it possible for 41 young designers and seven brands to present their collections. To be precise, 0.9 Viruses (by Filipe Ferreira), Alexandre Marrafeiro, Align With Kay (by Catarina Santos), Amorphous (by Carla Alves), Ana Segurado, Andreia Lexim, ARIEIV, Atelier Ctrl, Autopsy (by Jordann Santos), Beatriz Bettencourt, Carla Pontes, Carlos Couto, Carolina Sobral, Catarina Santos, Celsus, Cláudia Garrido, Daniela Barros, Daniela Pereira, David Catalán, Diana Matias, Eduardo Amorim, Elionai Campos, Estelita Mendonça, Gonçalo Páscoa, HIBU (by Marta Gonçalves and Gonçalo Páscoa), Hugo Costa, Inês Marques, Inês Torcato, Iúri, Joana Braga, Joana Ferreira, João Melo Costa, João Rôla, João Sousa, K L A R (by Alexandre Marrafeiro, Andreia Oliveira and Tiago Carneiro), Luís Sandão, Mafalda Fonseca, Margarida Gentil, Mara Flora, Maria Martins, Maria Meira, Maria Kobrock, Mariana Almeida, Nycole (by Tânia Nicole), Olimpia Davide, O Simone, Pedro Jorge, Pedro Neto, Pedro Pinto, Pilar Pastor, Pritt Franco, Rita Gilman, Rita Sá, Sara Maia, Stefano Ficetola, Susana Bettencourt, Teresa Abrunhosa, and UNT.
The discovery of young designers takes place immediately in the Bloom Contest, whose runners up individually showcase their creations in a runway show at Portugal Fashion and are thus subject to the evaluation of a jury made up of fashion experts. Two young designers are then distinguished, earning the possibility to participate in the next two editions of Portugal Fashion. Therefore, the Bloom Competition is not just an enrichening experience for the young designers, it also helps Portugal Fashion to discover and promote new talents in fashion.
Some young Bloom designers have participated in international fashion shows and showrooms with the support of Portugal Fashion, or its complementary commercial project, Next Step, and have been present at important fashion events in London, Paris, Milan, Vienna, Copenhagen and Madrid.
The first day of fashion shows in Porto, on 19 October, was entirely devoted to the young designers from Bloom, a platform for promoting new talents that once again has its own calendar and exclusive venue. There were ten Bloom fashion shows at the Tram Museum, with the proposals from eight young designers and 12 students from six fashion schools (two per course). For the second time running, Bloom’s fashion production and coordination is in the capable hands of designer Paulo Cravo.
At this 41st event, Portugal Fashion reinforced the participation of schools and courses specialising in fashion in its calendar of fashion shows. The regulars, Porto Fashion School, MODATEX and ESAD – Matosinhos Higher Institute of Art and Design, were this time be joined by students from the Universidade de Lisboa Faculty of Architecture Fashion Design course, CENATEX (Guimarães) and the Higher Institute of Applied Arts from the Polytechnic Institute of Castelo Branco.
“It’s very important not only to give students the opportunity to present their creations in public, but also to contribute to their training, giving them unparalleled professional experience at a big fashion event. This is why we were very interested in and happy to bring the number of participating schools up to six”, the President of ANJE, Adelino Costa Matos, pointed out. He also said that “these six schools give Bloom a wider geographic scope, not limiting it to schools in the Greater Porto area”.
The fashion performances by the Bloomers will be accompanied by electronic music played by DJs, in order to create a markedly urban atmosphere. The Bloom Intershow Music will feature Arrogance Arrogance – Ácida, Jackie – Thug Unicorn + Grrrl Riot and Sequin DJ Set.
“The Bloom project plays a vital role in the emergence of new designers, contributing to generational renovation of Portuguese fashion, the professional integration of young designers and attracting talent to the clothing industry”, Adelino Costa Matos added. “Therefore, following on from the successful experiences in the last two events, we have once again set aside one day of Portugal Fashion solely for the Bloom fashion shows. The quality, modernity and sophistication of the collections by the young designers are more than enough reason for this autonomy from the main catwalk.”
The Bloom project was created by Portugal Fashion in October 2010, at the 27th event, in order to support, publicise and promote young Portuguese designers nationally and internationally.
Since that first edition in 2010, the Bloom project already made possible to present the collections of 41 young designers and seven brands of new fashion creators. Some of these young Bloom designers have participated in international fashion shows and showrooms with the support of Portugal Fashion, or its complementary commercial project, Next Step, and have been present at important fashion events in London, Paris, Milan, Vienna, Copenhagen and Madrid.
They’re not test tube babies but they were definitely born in Bloom’s laboratory and multi-artistic space. They are young designers who learn to crawl and to take their first steps on a platform that hosts innovative fashion performances and fashion shows. It is certainly a big family, responsible for launching 34 children on the fashion industry market, which is not limited by national borders.
And as in all big families, mention must go to the patriarch, in this case, Miguel Flor. He has been the Bloom coordinator from the outset and is one of the main faces of the project. He is proud of “his children” and is delighted with the paths they take when they come out from under his wing, whether these are on the main catwalk of the national Portugal Fashion event (as has already been the case for Hugo Costa, Daniela Barros, Estelita Mendonça, Susana Bettencourt and, more recently, Carla Pontes and Mafalda Fonseca), or through participations in international events (the names already mentioned, as well as the K L A R label, which has already been present in the showrooms at the London and Parish fashion weeks, and the HIBU. and [UN]T labels and Bloomer Pedro Neto, who took part in the International Fashion Showcase, part of the London Fashion Week programme).
But let’s talk some more about the international travels of the ex-Bloomers, such have been their feats in recent years. The most recent success story from this platform, which prepares its children to face the world, was Hugo Costa’s début at the Paris Fashion Week Menswear, with an individual fashion show on the official event programme in June 2016. This was also an important milestone for the Portugal Fashion project, which was at the event with a national designer for the first time ever. Another highlight was the recent collective fashion show by ex-Bloomers Daniela Barros and Susana Bettencourt (as well as the Pé de Chumbo label) at the prestigious Italian fashion event, Altaroma, which took place in Rome in July. If we take our time machine back four years, we can revisit the fashion shows by six young designers (Carla Pontes, Daniela Barros, Estelita Mendonça, Hugo Costa, Joana Ferreira and João Melo Costa) at the Matadero in Madrid. And if we come back to 2013, we can see the creations by Daniela Barros and Estelita Mendonça (at a time when they were still fledglings) on the catwalk at the Vienna Fashion Week.
A family that takes in new members
Isn’t it often said that when the table is set for a lot of people, “there’s always room for one more”? In fact, this is the philosophy underlying the big Bloom family. And this is why the Bloom Competition is held every two years. This competition will go down in the history of the parent project. The fourth competition was held in March, bringing new members into the fold: the winning label Amorphous, by young designer Carla Alves, as well as the talents of Inês Maia, Sara Marques and David Catalan.
In fact, the challenge has given the winners access to financial, technical, promotional and strategic support, aimed not only at helping them to develop their collections, but also at giving a professional structure to their activities. After all, it’s up to parents to do their best for their children. In addition to this rearguard support, the finalists are also given the opportunity to present their collections at Bloom at the next two national events.
A project favouring affirmation of the artistic identity
But why Bloom? The name wasn’t chosen at random. In English, it means flourish, blossom, prosper or glow. It is an excellent space that allows promising talents in national fashion to dare to experiment, to be bold in the incorporation of underground trends in their coordinates and to innovate in their artistic performances. This inspiration can be felt from the outset, in the set designs built under the guidance of Miguel Flor and which surprise every time, with new aesthetics and the use of unusual materials.
Considering the interventional nature of the role of the platform, which has allowed new talents in national fashion to be discovered through showcasing designers and labels, the parent project is getting ready to give its offspring more independence soon. But there are new challenges in the works and Bloom will certainly grab them with both hands. We won’t tell you what just yet, but if you pay attention, you’re sure to find out!
Bloomers: David Catalán, Eduardo Amorim, HIBU, Inês Torcato, K L A R, Maria Kobrock, Olímpia Davide, Pedro Neto, Sara Maia, [UN] T, and the high schools EMP, ESAD and Modatex.