Portuguese designer Maria Gambina has taken a new step in the digitalization of her fashion business with the launch of a new website and online store.
Since the end of May, the pieces of the renowned Portuguese fashion designer are available just a visit away at www.mariagambina.com. The brand’s offer includes women’s and men’s fashion, with unique pieces and all the characteristic aesthetics of Maria Gambina’s DNA: colors, patterns, graphic elements, in cool but relaxed options.
In the words of Maria Gambina, in the announcement made on May 26 on the Instagram platform, the designer did not hide her enthusiasm when presenting the new feature that translates into an important step for her business. “For 3 months building a website, for 30 years building a brand. If in those 30 years the desire was often to create and materialize in garments what was in my soul, after 30 years the essence is the same but with the added certainty that it’s my business. Every attitude I take is now focused on the goal of reaching further, not in terms of projecting my self but of reaching a wider audience that can identify with a brand that doesn’t follow “fashions”, that has an identity, an exclusive design, that is fun, colorful, cool, contemporary, quality, made mostly with organic and recycled materials and super important… timeless, that for all this makes it a sustainable brand because it is not dated and you wear it, wear it, wear it and wear it.”
But the new online store not only serves to facilitate access to the pieces designed and produced by the designer, usually integrated into Portugal Fashion’s official calendar of fashion shows. It is also possible to embark on a true journey back in time through Maria Gambina’s iconic collections launched over the years, since 1994.
And there is also room for music, one of the designer’s other great passions. Every week, Maria Gambina shares one of her favorite music programs on this new platform, tailored to the designer’s personality
The launch of the online store of the Portuguese designer is an important step in bringing designer fashion – of local production, responsible and unique – closer to the general public. Still, the brand will keep its physical store in Porto for those who prefer to visit directly.