The duo Ernest W. Baker presents, on June 24, its collection at Paris Fashion Week. Besides them, David Catalán, Estelita Mendonça, Huarte and Pedro Pedro will be present at Tranoï, the official event of Paris Fashion Week, which takes place from June 22 to 25. An integrated participation in the Portugal Fashion Showrooms concept, which relies on European funds under the Next Step joint project, the usual commercial arm of Portugal Fashion that supports the internationalization of national fashion, involving co-investment by the participating brands.
Portugal Fashion, in partnership with ANJE, and through the Next Step project, marks its presence at Paris Fashion Week with the inclusion of Ernest W. Baker in the official calendar of the French Men’s Fashion Week. On Saturday the 24th, the designer duo will present the Spring-Summer 2024 collection, with an innovative approach that combines photographic elements and audiovisual content, enriching the sales dynamics of the showroom with visual presentation. In a privileged space at 19 rue Béranger 75003 in Paris, the designer duo adopts a strategy that seeks to attract not only buyers, but also stylists, influencers and international press, with the aim of emphasizing the potential for business, sales and exports.
Besides Ernest W. Baker, David Catalán, Estelita Mendonça, Huarte and Pedro Pedro will present their collections at Tranoï, in partnership with the Féderation de la Haute Couture et de la Mode (FHCM). Portugal Fashion’s participation also includes the new brand Senscommon and the Brandin.pt agency. Tranoï, official partner of the Paris Fashion Week, takes place from June 22 to 25 at La Gaîté Lyrique, 3bis Rue Papin, 75003, in Paris. The initiative is the continuation of the partnership between Portugal Fashion and Tranoï, a partner of great international relevance to promote the business of Portuguese fashion and expand it across borders. It was announced at the end of May last year and covers six editions in Paris and three in Porto.
For the first time, Portugal Fashion promotes Portugal Fashion Showrooms, a new concept to promote national fashion during Paris Fashion Week. The main objective is to promote Portuguese designer fashion and offer an exclusive platform for national designers and brands to expand their business, in order to reach new international markets. ANJE (National Association of Young Entrepreneurs) leads the initiative, which attracts buyers, renowned professionals, stylists, influencers, and offers an intimate and personalized environment for designers and brands to present their collections, highlighting the cultural identity and talent of Portuguese creations.