21/06/2022

PORTUGAL FASHION AND TRANOÏ TOGETHER IN THE PROMOTION OF NATIONAL DESIGN

David Catalán, Estelita Mendonça and Huarte are the first Portuguese designers to present their collections at Tranoï, official trade show partner of the Paris Fashion Week, under the wing of Portugal Fashion. The Portuguese representation in this first partnership action also includes brandin.pt and Duarte, designer of ModaLisboa. The initiative closes the most recent partnership […]

David Catalán, Estelita Mendonça and Huarte are the first Portuguese designers to present their collections at Tranoï, official trade show partner of the Paris Fashion Week, under the wing of Portugal Fashion. The Portuguese representation in this first partnership action also includes brandin.pt and Duarte, designer of ModaLisboa.

The initiative closes the most recent partnership between Portugal Fashion and Tranoï, announced at the end of May of this year. The first participation in Paris, after the signed agreement, will be in the men’s week, spring-summer 2023, from June 23rd to June 26th 2022, at Palais Tokyo.

The event is dedicated to designers with a creative approach. Only 45 designers have been selected by TRANOÏ and the Fédération de la Haute Couture et de la Mode (FHCM), organizer of Paris Fashion Week, to present their brands at the renowned event.

Supported by Tranoï’s enormous network of contacts and by the Féderation de la Haute Couture et de la Mode (FHCM), Portugal Fashion joins a partner of enormous international relevance for the promotion of the Portuguese fashion business. In each edition, Portugal Fashion will be responsible for the proposal of names for participation, being the choice and curatorship of the brands in charge of Tranoï, using its know-how of several years and evaluating the international positioning that each brand may have in the several world markets.

The two entities signed an agreement for six editions in Paris and three editions in Oporto. In addition to the participation of Portuguese designers in the show in France, Tranoï is responsible for inviting buyers to the national Portugal Fashion editions until October 2023.

About the designers:

DAVID CATALÁN is a menswear brand oriented towards youth culture and lifestyle, drawing inspiration from everyday life itself. As colorful as sometimes sober, some classic garments allied with other more risky ones, in a walking antithesis, on the runway and in the streets. With expertise and under David’s attentive direction, the brand produces high quality streetwear, elegant clothing combined with bold accessories and oversized pieces, The focus is on the modern consumer, eager to capriculate in the details when looking for the key pieces of their closet.

ESTELITA MENDONÇA is a contemporary Portuguese menswear brand created over 10 years ago. Based on high quality and sustainable classic menswear, it works on a more cerebral perspective, free of rules and conventions. It tries to find a balance between feminine, masculine, urban and contemporary in order to achieve a new aesthetic/silhouette that can translate into a new masculinity.

HUARTE is a Portuguese brand founded in 2019 that offers a thoughtful and modern vision, as well as a stylish closet for both men and women, as it believes that gender boundaries are blurred in the design of its collections. All pieces are made in Portugal, from high quality materials and thought and created under one premise: they must be versatile and made to last.

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