Milan is the first international destination for Portugal Fashion in 2022, beginning with two shows in the official Italian Fashion Week calendar. David Catalán and Miguel Vieira will present their collections, in physical format, on Monday, January 17, at 11am and 12pm, respectively (local time), at Padiglioni Visconti, Via Tortona 58. The new year brings news, and a new concept, which combines, in addition to the shows and presentations, a commercial showcase, also on the 17th, which brings together international buyers to the two designers. It will take place in the Studio Zeta showroom, in Via Friuli, from 3:30 pm to 7 pm (local time).
This new format was thought up so that Portugal Fashion’s international bet is not only limited to the presentation, thus promoting business and communication opportunities.
Miguel Vieira brings us a “Black Dinner” for the winter of 2023, in a return to his color, black. With “classic tailoring pieces that combine with skirts; graphic or more organic patterns on shirts, ties and accessories; and fabrics rich in textures or with technical treatments”.
For David Catalán, the inspiration comes from “British school uniforms from the 60s and 70s, and the versatility and comfort of the English dress code. The idea was to work on the deconstruction of the beautiful, bringing a bit of rudeness, with the use of denim, creating more utilitarian clothes.
Step Forward – Portugal Fashion Showcase is, as the name indicates, a step forward; in the internationalization of Portuguese fashion and industry. It arises from the need, more concretely, to leverage business and promotional scope for brands and companies of Portuguese designers who aim to cross the Portuguese borders in search of greater profitability, thus spreading the name itself and the name of Portugal, and the national good.
The Step Forward – Portugal Fashion Showcase action aims to be present in the main international fashion weeks, such as Paris and Milan, strengthening the national presence, attracting buyers and opinion leaders, so important, and relevant, to spread the message and the name of Portugal out of doors. Promoting new contents, forms of presentation and approaches, the main focus of the actions will be on creating new business opportunities, with a view to export growth.
ERNEST W. BAKER IN HYBRID FORMAT
From Milan, Portugal Fashion goes to Paris. The duo Ernest W. Baker will present their collection, in hybrid format, on the 19th, from 10.30am to 2pm (local time), at the Palais de Tokyo – with a digital presentation on the French Fashion Week platform at 12.30pm (local time).
A collection where “the structure and details of timeless tailoring are explored, with the introduction of embroidery with meticulous finishing in handmade processes, keeping the symbol of the rose in the collection – representing, simultaneously, strength and fragility”.
In addition, and also part of the Step Forward – Portugal Fashion Showcase, Inês Amorim and Reid Baker’s brand will have a dedicated showroom at Rue Béranger 1919, on January 21 and 22.
