{"id":19013,"date":"2025-12-10T09:44:04","date_gmt":"2025-12-10T09:44:04","guid":{"rendered":"https:\/\/portugalfashion.com\/?page_id=19013"},"modified":"2026-03-05T11:41:12","modified_gmt":"2026-03-05T11:41:12","slug":"true-fashion-manifesto-2","status":"publish","type":"page","link":"https:\/\/portugalfashion.com\/en\/true-fashion-manifesto-2\/","title":{"rendered":"True Fashion Manifesto"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"19013\" class=\"elementor elementor-19013\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cb6fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cb6fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3c6394\" data-id=\"c3c6394\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\r\n    <style>#elementor-panel-category-pro-elements, #elementor-panel-category-woocommerce-elements, #elementor-panel-category-theme-elements, #elementor-panel-get-pro-elements, .elementor-nerd-box{display: none !important;}<\/style>\r\n    \t\t<div class=\"elementor-element elementor-element-5d22de2 elementor-widget elementor-widget-image\" data-id=\"5d22de2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-724x1024.png\" class=\"attachment-large size-large wp-image-19233\" alt=\"\" srcset=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-724x1024.png 724w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-212x300.png 212w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-768x1086.png 768w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-1086x1536.png 1086w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-1448x2048.png 1448w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-8x12.png 8w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-scaled.png 1810w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6a6ad8\" data-id=\"e6a6ad8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a50edce elementor-widget elementor-widget-text-editor\" data-id=\"a50edce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong> True Fashion Manifesto<\/strong><\/h1><p>Portugal Fashion is going through a new phase in its history. After a period of pause, it returns with a renewed image and a strengthened mission: to be a reference platform not only in the promotion of national creativity, but also in its commitment to sustainability, ethics, and the positive transformation of the fashion sector in Portugal.<\/p><p>In this context of renewal, the True Fashion Manifesto is born \u2014 a collective commitment aimed at guiding the transition of the Portuguese fashion ecosystem towards more conscious, responsible models<br \/>aligned with the challenges of the present and the demands of the future. More than a statement of intent, the manifesto is a practical tool, built on active listening to the sector, and structured to support brands, partners, suppliers, and the Portugal Fashion organization itself in the adoption of sustainable principles.<\/p><p>At a time when fashion is facing profound changes, the manifesto affirms the ambition to position Portugal as an example of ethical creativity and responsible innovation. Through key areas of commitment, clear criteria, and progressive actions, it proposes a vision for the future in which sustainability is integrated transversally \u2014 from design to production, from events to communication, from working conditions to the relationship with consumers.<\/p><p>With this manifesto, Portugal Fashion assumes a new role: that of a catalyst for change and an active platform in the construction of a more fair, transparent, and regenerative sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd4ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd4ce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59bd6a4\" data-id=\"59bd6a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90af5bd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"90af5bd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2026\/02\/AF_True-Fashion-Manifesto-PT-1.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF  (PT)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da31684\" data-id=\"da31684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fdb44d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2fdb44d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2026\/02\/True-Fashion-Manifesto-EN_vfinal.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF (EN)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>True Fashion Manifesto O Portugal Fashion atravessa uma nova etapa na sua hist\u00f3ria. Ap\u00f3s um per\u00edodo de pausa, regressa com uma imagem renovada e uma miss\u00e3o refor\u00e7ada: ser uma plataforma de refer\u00eancia n\u00e3o apenas na promo\u00e7\u00e3o da criatividade nacional, mas tamb\u00e9m no compromisso com a sustentabilidade, a \u00e9tica e a transforma\u00e7\u00e3o positiva do setor damoda [&hellip;]<\/p>","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-19013","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>True Fashion Manifesto - Portugal Fashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portugalfashion.com\/en\/true-fashion-manifesto-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"True Fashion Manifesto - Portugal Fashion\" \/>\n<meta property=\"og:description\" content=\"True Fashion Manifesto O Portugal Fashion atravessa uma nova etapa na sua hist\u00f3ria. Ap\u00f3s um per\u00edodo de pausa, regressa com uma imagem renovada e uma miss\u00e3o refor\u00e7ada: ser uma plataforma de refer\u00eancia n\u00e3o apenas na promo\u00e7\u00e3o da criatividade nacional, mas tamb\u00e9m no compromisso com a sustentabilidade, a \u00e9tica e a transforma\u00e7\u00e3o positiva do setor damoda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/portugalfashion.com\/en\/true-fashion-manifesto-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Portugal Fashion\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T11:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1810\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/\",\"url\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/\",\"name\":\"True Fashion Manifesto - Portugal Fashion\",\"isPartOf\":{\"@id\":\"https:\/\/portugalfashion.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-724x1024.png\",\"datePublished\":\"2025-12-10T09:44:04+00:00\",\"dateModified\":\"2026-03-05T11:41:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/#primaryimage\",\"url\":\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-724x1024.png\",\"contentUrl\":\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2025\/12\/AF_True-Fashion-Manifesto-PT-Nov_25.pdf-724x1024.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/portugalfashion.com\/true-fashion-manifesto-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/portugalfashion.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"True Fashion Manifesto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/portugalfashion.com\/#website\",\"url\":\"https:\/\/portugalfashion.com\/\",\"name\":\"Portugal Fashion\",\"description\":\"Moda e Eventos\",\"publisher\":{\"@id\":\"https:\/\/portugalfashion.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/portugalfashion.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/portugalfashion.com\/#organization\",\"name\":\"Portugal Fashion\",\"url\":\"https:\/\/portugalfashion.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/portugalfashion.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/08\/animated-logo-pf-black.svg\",\"contentUrl\":\"http:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/08\/animated-logo-pf-black.svg\",\"width\":1374,\"height\":670,\"caption\":\"Portugal Fashion\"},\"image\":{\"@id\":\"https:\/\/portugalfashion.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"True Fashion Manifesto - Portugal Fashion","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/portugalfashion.com\/en\/true-fashion-manifesto-2\/","og_locale":"en_GB","og_type":"article","og_title":"True Fashion Manifesto - Portugal Fashion","og_description":"True Fashion Manifesto O Portugal Fashion atravessa uma nova etapa na sua hist\u00f3ria. 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