{"id":7937,"date":"2021-09-02T04:14:32","date_gmt":"2021-09-02T04:14:32","guid":{"rendered":"https:\/\/portugalfashion.com\/new-portugalfashion\/?page_id=7937"},"modified":"2023-03-29T11:48:58","modified_gmt":"2023-03-29T11:48:58","slug":"sobre-o-bloom","status":"publish","type":"page","link":"https:\/\/portugalfashion.com\/en\/sobre-o-bloom\/","title":{"rendered":"Sobre o Bloom"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7937\" class=\"elementor elementor-7937\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-600f98f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"600f98f\" data-element_type=\"section\" id=\"sub-menu-edicoes\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e45c6dc\" data-id=\"e45c6dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\r\n    <style>#elementor-panel-category-pro-elements, #elementor-panel-category-woocommerce-elements, #elementor-panel-category-theme-elements, #elementor-panel-get-pro-elements, .elementor-nerd-box{display: none !important;}<\/style>\r\n    \t\t<div class=\"elementor-element elementor-element-3acd1b7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"3acd1b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/bloom\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"121\" height=\"45\" src=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/09\/bloom-white.png\" class=\"attachment-large size-large wp-image-7974\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b32479 hover-bloomMenu\" data-id=\"5b32479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c89af1 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7c89af1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/sobre-o-bloom\/\">ABOUT BLOOM.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457244c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"457244c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/bloomers\/\">BLOOMERS.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce6948 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7ce6948\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/edicoes-bloom\/\">EDITIONS.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-488e269 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"488e269\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"\/en\/concurso-bloom\/\">BLOOM COMPETITION.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4e48 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7cd4e48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/portugalfashion.com\/en\/imagine-a-bag-challenge\/\">IMAGINE-A-BAG.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caa466f elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caa466f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba38c49 sticky-parent\" data-id=\"ba38c49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25d0063 sticky-column elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25d0063\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0ef446a\" data-id=\"0ef446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b33b22 elementor-widget elementor-widget-image\" data-id=\"3b33b22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"559\" height=\"838\" src=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/08\/bloom-tag.jpg\" class=\"attachment-large size-large wp-image-6570\" alt=\"\" srcset=\"https:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/08\/bloom-tag.jpg 559w, https:\/\/portugalfashion.com\/wp-content\/uploads\/2021\/08\/bloom-tag-200x300.jpg 200w\" sizes=\"(max-width: 559px) 100vw, 559px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39f0326\" data-id=\"39f0326\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-494a76d font-decor-bold elementor-widget elementor-widget-heading\" data-id=\"494a76d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT BLOOM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be2b61 elementor-widget elementor-widget-text-editor\" data-id=\"7be2b61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The BLOOM Portugal Fashion platform moves away from the traditional concept of the runway, in order to provide new designers with shows in a more informal, urban and multi-artistic environment. In Portuguese, 'bloom' means bloom, blossom, shine; it also means freshness, prosperity, brilliance. The aim is to convey the message that it's something new, something fresh, something that's being born or growing, but also something more laboratorial and therefore more experimental, more risky, more innovative.<\/p><p>In the national editions of Portugal Fashion, in the BLOOM space everything happens in a 'performative' way, i.e. the clothes are on display, despite being dressed. It is a living installation. In addition to the fashion performances, concerts, DJ sets and artistic interventions take place in the BLOOM space. Through this intersection of different artistic expressions, BLOOM is intended to promote creativity as an essential value of contemporaneity in the most diverse areas, including the economic sphere.<\/p><p>There are plenty of examples of young designers who, after participating in Bloom, have consolidated their careers and are now on the main Portugal Fashion calendar. Such are the cases of David Catal\u00e1n, Estelita Mendon\u00e7a, Hugo Costa, In\u00eas Torcato and Susana Bettencourt and, more recently, the brand Unflower and the young designer Carolina Sobral.<\/p><p>Launched in October 2010, on the occasion of Portugal Fashion's 15th anniversary, BLOOM immediately proved to be a success in terms of the originality of the fashion proposals, the interested public and media attention. The investment in young designers has long been one of the pillars of Portugal Fashion's strategy. The event seeks to act as a lever for emerging talent in order to renew the national fashion scene, to facilitate the integration of new designers into the labour market and to fill any gaps that companies in the textile, clothing and footwear sector may have in terms of design. In this sense, BLOOM was conceived with the purpose of giving visibility to the work of young people coming out of fashion schools and who show potential, as well as consolidating the results of the promotional effort that has been made in emerging designers and with previous participations in Portugal Fashion.<\/p><p>Fashion schools are also associated with this project, taking the opportunity to showcase the work of their students and promote fashion education in Portugal.\u00a0<\/p><p>By launching new promises, Portugal Fashion is also boosting the entire national fashion circuit. More designers in the market means added value for industrial production and a higher volume of activities in the fashion industry (fashion shows, showrooms, fairs, castings...), with all that this implies in terms of human resources (mannequins, hairdressers, hairdressers, make-up artists, sound and light technicians, photographers...) and materials.<\/p><p>BLOOM is also associated with Portugal Fashion's internationalization strategy, through actions in runway show and showroom formats. In this sense, it has already promoted trips of young designers to Madrid, Vienna, London and Paris.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SOBRE O BLOOM. BLOOMERS. EDI\u00c7\u00d5ES. CONCURSO BLOOM. IMAGINE-A-BAG. SOBRE O BLOOM A plataforma BLOOM Portugal Fashion afasta-se do conceito tradicional de passerelle, com o intuito de proporcionar aos novos criadores desfiles num ambiente mais informal, urbano e multiart\u00edstico. Em portugu\u00eas, \u2018bloom\u2019 quer dizer florescer, dar flor, resplandecer; quer tamb\u00e9m dizer frescura, prosperar, brilhar. O objectivo [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-7937","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sobre o Bloom - Portugal Fashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portugalfashion.com\/en\/sobre-o-bloom\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre o Bloom - Portugal Fashion\" \/>\n<meta property=\"og:description\" content=\"SOBRE O BLOOM. BLOOMERS. EDI\u00c7\u00d5ES. CONCURSO BLOOM. IMAGINE-A-BAG. SOBRE O BLOOM A plataforma BLOOM Portugal Fashion afasta-se do conceito tradicional de passerelle, com o intuito de proporcionar aos novos criadores desfiles num ambiente mais informal, urbano e multiart\u00edstico. Em portugu\u00eas, \u2018bloom\u2019 quer dizer florescer, dar flor, resplandecer; quer tamb\u00e9m dizer frescura, prosperar, brilhar. 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