{"id":19858,"date":"2026-02-24T11:54:47","date_gmt":"2026-02-24T11:54:47","guid":{"rendered":"https:\/\/portugalfashion.com\/?p=19858"},"modified":"2026-02-25T10:42:25","modified_gmt":"2026-02-25T10:42:25","slug":"marquesalmeida-abre-calendario-feminino-internacional-do-portugal-fashion-em-londres","status":"publish","type":"post","link":"https:\/\/portugalfashion.com\/en\/marquesalmeida-abre-calendario-feminino-internacional-do-portugal-fashion-em-londres\/","title":{"rendered":"MARQUES\u2019ALMEIDA OPENS PORTUGAL FASHION\u2019S INTERNATIONAL WOMENSWEAR CALENDAR IN LONDON"},"content":{"rendered":"<p><strong><em>After the cycle dedicated to menswear, the platform returned to the womenswear circuit with presentations at London and Milan Fashion Weeks.<\/em><\/strong><\/p>\n<p><strong>After the international menswear fashion weeks, Portugal Fashion returns in February to the womenswear circuit with a new moment in its international calendar, which includes presentations in London and Milan. The first stage took place on February 23, with the presentation of the new Marques\u2019Almeida collection, integrated into the official womenswear calendar of London Fashion Week. The event took place between 12:30 PM and 2:30 PM, at 347 Old Street.<\/strong><\/p>\n<p>Recognised as one of the Portuguese brands with the greatest international projection, Marques\u2019Almeida presented a collection that revisits the central codes of its language, built on the tension between opposites: utilitarian and ornamental, rigour and fluidity, attitude and romanticism.<\/p>\n<p>Military and functional references introduced structure and precision, anchoring the silhouettes in a dimension of use and reality. In contrast, fluid fabrics, worked surfaces, embroidery, and crystal applications added movement, density, and visual intensity, creating a balance between restraint and expression.<\/p>\n<p>The dialogue between historical references and urban culture ran throughout the collection. Baroque-inspired elements appeared over the clarity of office shirts, while grunge-spirited checks and floral motifs, recurring in the brand\u2019s universe, were reinterpreted in heavy satins and bias cuts, shifting subcultural codes into a more sophisticated territory.<\/p>\n<p>Materiality took on a central role. Lurex brocades, dense crystal embroidery, and structured mikado with volumes and ruffles introduced scale and presence, while bias cuts created fluidity and asymmetry, reinforcing the balance between control and freedom that characterises the brand\u2019s language.<\/p>\n<p><strong>\u201cThe international affirmation of Marques\u2019Almeida demonstrates that Portuguese fashion today has brands with the capacity to scale, consolidate markets, and operate competitively in the global context. It is this evolution of the sector that Portugal Fashion seeks to support and make visible,\u201d stated M\u00f3nica Neto, Director of Portugal Fashion.<\/strong><\/p>\n<p>Marques\u2019Almeida was founded in London by Marta Marques and Paulo Almeida after completing their Master\u2019s degree at Central Saint Martins. They began presenting their collections at London Fashion Week in 2010, quickly establishing a strong and distinctive identity. In 2015, the brand won the prestigious LVMH Prize for Young Fashion Designers, consolidating its international recognition. Today, it is present in several markets and leading retail points such as Browns Fashion, Ounass, and Shopbop. Among the personalities who have worn the brand in recent times are Beyonc\u00e9, Hilary Duff, Sof\u00eda Vergara, and Dua Lipa, further reinforcing its global projection.<\/p>\n<p>After London, Portugal Fashion\u2019s international calendar continued in Milan.<\/p>\n<p>Portugal Fashion is a project under the responsibility of ANJE \u2013 the National Association of Young Entrepreneurs, with the support of its strategic partners and co-financed by SIAC \u2013 Support for Collective Actions for Internationalisation under Portugal 2030, within the scope of COMPETE 2030 \u2013 Innovation and Digital Transition Programme, with funds from the European Union, through the European Regional Development Fund.<\/p>","protected":false},"excerpt":{"rendered":"<p>After the cycle dedicated to menswear, the platform returned to the womenswear circuit with presentations at London and Milan Fashion Weeks. Following the international menswear fashion weeks, Portugal Fashion returns in February to the womenswear circuit with a new moment in its international calendar, which includes presentations in London and Milan. The [\u2026]<\/p>","protected":false},"author":6,"featured_media":19859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portugal-fashion-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARQUES\u2019ALMEIDA ABRE CALEND\u00c1RIO FEMININO INTERNACIONAL DO PORTUGAL FASHION EM LONDRES - Portugal Fashion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/portugalfashion.com\/en\/marquesalmeida-abre-calendario-feminino-internacional-do-portugal-fashion-em-londres\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARQUES\u2019ALMEIDA ABRE CALEND\u00c1RIO FEMININO INTERNACIONAL DO PORTUGAL FASHION EM LONDRES - Portugal Fashion\" \/>\n<meta property=\"og:description\" content=\"Depois do ciclo dedicado \u00e0 moda masculina, a plataforma regressou ao circuito feminino com apresenta\u00e7\u00f5es nas semanas de moda de Londres e Mil\u00e3o Depois das semanas internacionais de moda masculina, o Portugal Fashion regressa em fevereiro ao circuito feminino com um novo momento do seu calend\u00e1rio internacional, que inclui apresenta\u00e7\u00f5es em Londres e Mil\u00e3o. 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