Lupabiológica, the official hair brand of the 50th edition of Portugal Fashion, presented its Hairbook 2022 on the last night of the event. The campaign of the national brand brings together a lot of Portuguese talent and is a celebration of the universe of hair and fashion. It is a project that values art and […]
Lupabiológica, the official hair brand of the 50th edition of Portugal Fashion, presented its Hairbook 2022 on the last night of the event. The campaign of the national brand brings together a lot of Portuguese talent and is a celebration of the universe of hair and fashion. It is a project that values art and brought together several artists and figures with a role in national creativity.
The brand celebrates 45 years of existence and wanted to «create an ode to national creativity, not only in the professional hairdressing market, but also joining the whole fashion area», according to Ana Ribeiro, Lupabiológica’s Marketing Director.
«The Hairbook is now an open page and a starting point to prepare the 45 years ahead and what we want to develop and do further ahead, increasingly stronger and more united with the national market», Ana Ribeiro underlines.
Lupabiológica was created in 1977 by a Portuguese hairdresser and is currently a reference Portuguese brand in the hair cosmetic sector. It develops high quality products for exclusive use and sale in hair salons, acting in a sector in constant evolution and in search for news.
The full video of the campaign can be viewed on the official Instagram page of Portugal Fashion, here.
