The 51st edition of Portugal Fashion embraced a different organizational dynamic, taking parades and events to various points in the city of Porto. One of them was the Panamar store, at Mouzinho da Silveira Street, which, in partnership with Portugal Fashion, hosted some of the event’s presences taking place right across the street, at the […]
The 51st edition of Portugal Fashion embraced a different organizational dynamic, taking parades and events to various points in the city of Porto. One of them was the Panamar store, at Mouzinho da Silveira Street, which, in partnership with Portugal Fashion, hosted some of the event’s presences taking place right across the street, at the Palácio da Bolsa, between 10am and 11pm on October 14th.
Aiming to achieve a “strategy of interaction with the city”, Panamar was a lever to achieve this goal, which, according to Portugal Fashion’s Director, Mónica Neto, is an attempt to “bring Portugal Fashion to the local economy and value local partners who support national fashion”.
The partnership with the Panamar store provided buyers and the national and international press with another space for socializing and interacting with national fashion, allowing them to get to know other stores and places in Invicta, complementing the city’s spaces already designated for fashion shows.
On the last day of the event, the national designers Pé de Chumbo and Luís Onofre were also present in Panamar.
