The Portugal Fashion Showroom was one of the strongest reasons for interest at the 51st edition of the event, especially because a more innovative and interactive model was adopted for this commercial space. The store Marques Soares was the venue partner of the event, which took place between the 12th and 15th of October, at […]
The Portugal Fashion Showroom was one of the strongest reasons for interest at the 51st edition of the event, especially because a more innovative and interactive model was adopted for this commercial space. The store Marques Soares was the venue partner of the event, which took place between the 12th and 15th of October, at numbers 130 – 136 on Rua das Carmelitas (Clérigos area), in Porto. With a showcase for the street and an open door for customers, the Portugal Fashion Showroom was inserted in the commercial dynamics of the city and thus reinforced its potential for the dissemination, promotion, and sale of Portuguese fashion.
In this edition, participation in the Portugal Fashion Showroom was limited to designers and brands that were part of the event’s calendar. Thus, the main goal of this commercial space was met: to complement the promotional and spectacular effect of the fashion shows by giving designers and brands the opportunity to exhibit their collections, contact with the public, develop marketing initiatives and sales activities.
Considering this objective, “the showroom in partnership with a prestigious chain, such as Marques Soares, in an area of great commercial dynamism, such as Clérigos, and in a beautiful and sophisticated store, such as Rua das Carmelitas, are added value for our designers and brands”, says Portugal Fashion director, Mónica Neto.
“Given the strategy of dispersion of Portugal Fashion throughout the center of Porto, our idea was to allow participants in the showroom a greater contact with the city. Designers and brands gain, in this edition, a showcase for the street and an open door to the client, with all that this means in terms of exposure, promotion and interaction”, adds the same responsible.
Additionally, the partnership with Tranoï, Portugal Fashion’s trade show partner, brought an added professional and commercial dynamic to the showroom. Buying agents, investors, shopkeepers, and national and international clients were invited to get to know the collections and to contact designers and brands. A networking program with the industry was also present, in order to enable contact between designers and those responsible for garment production and product and brand management.
Coordinated by showroom manager, Carla Reis, the showroom was prepared to meet the needs and expectations of designers and brands. There was a permanent team in the showroom and it was duly decorated, equipped and operationalized to receive the professional guests.
In addition, El Corte Inglés Gaia Porto hosted a pop up with creations by designers and brands from Portugal Fashion. In this case, it was also about taking advantage of the reputation, location and commercial dynamics of a department store, in order to give visibility and sales potential to the collections of the participants in the calendar of this 51st edition of the event.
