The 51st edition of Portugal Fashion stepped out of its comfort zone and ventured into nine emblematic spaces of Porto, strengthening its relationship with the city where it was born and established itself. The itinerant runway created a route with different aesthetic coordinates: from author fashion to commercial lines, passing once again by the proposals of young designers and the collections of African creators, under the CANEX program (Creative Africa Nexus).
Between October 11 and 15, different spaces in Invicta hosted the shows and events that completed this edition. Everything was possible thanks to the partners, sponsors and support that walked side by side with Portugal Fashion to raise the best of the national fashion talent. To all, a big thank you.
INSTITUTIONAL PARTNERS
Afreximbank e CANEX
The 51st edition of Portugal Fashion counted with the third participation of CANEX (acronym of Creative Africa Nexus), a program that results from a partnership between ANJE and Afreximbank (African Export-Import Bank). The CANEX program brings together 20 designers of African origin, ten of whom presented their collections in parades (three in Bloom platform and five in the main runway), with the aim of promoting the African textile and clothing industry in Portugal. In this sense, it works as a development platform for emerging African designers, providing them with skills enhancement and market access opportunities.
MOTAENGIL AFRICA
Mota Engil Africa was for the first time an institutional partner of Portugal Fashion. The construction group has a long-term strategic perspective and a broad horizon of action, seeking to deepen partnerships for the implementation of infrastructure projects in areas as diverse as Transport and Logistics, Energy, Oil & Gas, Mining and Environment.
Câmara Municipal do Porto
Institutional partner of Portugal Fashion for another edition, the Porto City Hall joined the 51st edition, supporting the project with increased resources in order to strengthen the event’s position in the national and international fashion scene, also highlighting the recognition of Porto as an industrial and creative hub. With this strategic cooperation, the goal was to boost the professional component of Portugal Fashion, in the context of a city historically linked to the national manufacturing industries in the textile, clothing and footwear sectors.
HAIR
LUPA
The Portuguese Lupabiológica is once again the official hair brand of the 51st edition of Portugal Fashion. It is the supplier of all hair cosmetic products and the responsible for ensuring the coordination of the hairstyling services of the event. The Bioseivas products of this 100% national brand were part of the official gift bag of Portugal Fashion.
BEAUTY PARTNER
Andreia Professional
Andreia Professional is the beauty partner of the 51st edition of Portugal Fashion. It provided make-up products and services for all the fashion shows and productions throughout the event, presenting a wide range of items that met the high demands of the make-up in the fashion world. Some of the brand’s products integrated Portugal Fashion’s official gift bags.
SPONSORS
DREAMMEDIA
DreamMedia was responsible for providing Power Location network screens with digital mupis referring to the 51st edition of Portugal Fashion, in several locations around the country.
El Corte Inglés
El Corte Inglés was present in Portugal Fashion with brand activation in several locations of the fashion shows. The brand also hosted a pop-up at its premises in Gaia, with creations by designers and brands from Portugal Fashion. This is, in this case, to take advantage of the reputation, location and commercial dynamics of a department store, in order to give visibility and sales potential to the collections of the participants in the calendar of this 51st edition of the event.
PAC CAPITAL
PAC Capital is a leading transaction advisory firm with an excellent track record in fundraising and financial advisory services covering Aviation, Financial Services, Telecommunications, Power & Energy, Oil & Gas, Agribusiness, Hospitality, etc. As a strategic partner, it allied itself with Portugal Fashion following the Portugal-Africa collaboration.
MOBILITY PARTNER
SIXT
SIXT was once again the mobility partner of the 51st edition of Portugal Fashion, responsible for providing several premium vehicles and shuttles for the international press, buyers, mentors, Afreximbank entourage, CANEX designers and other special guests. SIXT had a pick up point next to the Neya hotel and was essential to drive such a divergent team and public, from several national and international points.
INDUSTRIAL PARTNERS
Lulubell
Lulubell is a consulting firm that offers services and tailored solutions for African luxury brands seeking to create and accelerate their business in global markets, while remaining conscious of the people they serve and the planet they inhabit. In this edition, they were responsible for articulating the connection between Portugal Fashion and the African designers that, under the CANEX project, integrated the runways (Main and Bloom) of the 51st edition of Portugal Fashion.
HOTEL
Neya
The Neya Porto Hotel is the official hotel of the 51st edition of Portugal Fashion. It hosted press and several influencers and guests who traveled to Porto. The offer of stays was essential to host such a diverse team, which besides being extended, as usual, to people from all corners of the country, included again an African entourage of designers and respective production teams.
TV
RTP
RTP was the television partner of the 51st Portugal Fashion, supporting the promotion and communication of the event.
RADIO
Antena 3
Antena 3 was associated with another edition of Portugal Fashion, supporting the promotion and communication of the event.
MEDIA PARTNERS
Caras | Máxima | Woman | Portuguese Soul | Saber Viver
Caras, Máxima, Woman, Portuguese Soul and Saber Viver were the media partners officially associated with the event and that followed closely all the action lived in the various locations of the parades, from backstage to the environment that integrated the warm public. The publications of the media partnerships were essential to give more amplitude to the project’s communication plan.
DIGITAL MEDIA PARTNER
MODEM
MODEM is a digital publishing house that provides working tools and sources of professional information to those operating in the fields of fashion and design, and is an ally of Portugal Fashion in the promotion and communication of the event.
MONITORING PARTNER
CISION
A long time partner, CISION walks alongside Portugal Fashion, monitoring the communication of the event permanently, both in the press and in the social networks. It is thanks to this Monitoring Partner that Portugal Fashion also evaluates all the impact of its action.
DIGITAL PARTNER
4ITFUTURE
4ITFUTURE develops custom software solutions, having been responsible for the development of the accreditation platform used by members of Portugal Fashion in the various check-in points of the event.
BLOOM CONTEST SPONSOR
Zeitreel Sonae
The 51st Portugal Fashion integrated in its programming several fashion shows under the Bloom project, dedicated to promoting and supporting new talents in Portuguese fashion, and specifically, shows associated with the BLOOM contest powered by Zeitreel Sonae. Portugal Fashion’s partnership with Zeitreel facilitates the launch of young competitors into the job market, through the retail brands that the Sonae group has in the national clothing sector. The fashion company of the Sonae group once again bets on the future, on talent and on training, providing an educational and professional experience to young designers.
BLOOM CONTEST SUPPORT
Católica Business School
The Católica Business School was again a partner of the 51st edition of Portugal Fashion, as part of the Bloom Competition prizes, enabling the winner to attend a post-graduation course in Fashion Management at its facilities.
Showpress
The Showpress agency is also part of the prizes attributed by the Bloom Competition, offering to the winners its services of press advisory and showroom for six months.
REBELPIN PARTNERS
ACTE + CÂMARA MUNICIPAL SANTO TIRSO
ACTE (European Association of Textile Collectives) and the Municipality of Santo Tirso secured and promoted the contest Rebelpin – Fashion Awards by ACTE 2022. The contest aims to celebrate the creativity and heritage of its members, giving new creators the opportunity to promote their work and to get closer to the textile and clothing industry.
SUPPORT CANEX
SEASIDE
Seaside was responsible for guaranteeing all the footwear used in the fashion shows powered by CANEX. The international brand of Portuguese origin has over 30 years of experience in the footwear and fashion accessories industry.
VENUE PARTNERS
Alfândega do Porto
The already well-known home of Portugal Fashion hosted parades of the 51st edition of the event on October 13. Alfândega do Porto, located on the bank of the Douro River, was the stage for 6 parades of the latest edition of the fashion event.
Bolhão
The Bolhão Market, which recently opened its doors in new facilities, was for the first time a space for the dissemination of Portuguese fashion in partnership with Portugal Fashion, having hosted two fashion shows and an event for the press and guests.
CESAP + ESAP
The Artistic School of Porto, with new facilities near Avenida Fernão Magalhães, was the stage for three fashion shows included in the Portugal Fashion Bloom platform. The space, of incentive and teaching in the territory of art and architecture, welcomed the young designers, who presented the Spring/Summer 2023 collections.
Museu Nacional Soares dos Reis
The Soares dos Reis National Museum hosted 5 fashion shows as part of the most recent edition of Portugal Fashion. Collections were presented in its garden, known as Jardim das Camélias, and in the velodrome.
Oficina do Ferro
The Oficina do Ferro was the site for three fashion shows at the 51st Portugal Fashion. The former Ford factory has a history closely linked to the industrial sector since the 1920s, standing in a border area between the heart of the city of Porto and the Campanhã district.
Palácio da Bolsa
The Palácio da Bolsa (Stock Exchange Palace) hosted 8 parades during October 14th. In a historical ambience and of high architectural relevance, several designers presented their collections in one of the most emblematic buildings of Porto, located in the historic center of the city.
Passeio dos Clérigos
The Passeio dos Clérigos was one of the outdoor spaces that received parades in the 51st edition of Portugal Fashion. The urban garden, next to Clérigos, hosted 2 fashion shows of the latest edition of the fashion event.
Mosteiro de São Bento da Vitória
The São Bento da Vitória Monastery hosted 4 fashion shows. Located in the heart of old Porto, the Monastery brought a setting with Portuguese character and an idyllic and mystical atmosphere to the 51st edition of Portugal Fashion, allowing designers, participants and the public to travel through.
SUPPORT
Benamôr
Benamôr, a Portuguese cosmetics brand founded in 1925, was present at the 51st edition of Portugal Fashion, integrating one of its products in the edition’s official gift bag.
Bogani
Bogani was present in this edition of Portugal Fashion with the necessary energy boost outside and inside the backstage. Bogani’s coffee was available at the event to delight and energize all teams and the public present at the Alfândega do Porto. The brand also integrated its product in the official gift bag of this edition.
Calçada Wines
The brand Calçada Wines joined Portugal Fashion once again to refresh the guests, serving premium wine in several moments of the event. The wineries of Quinta da Calçada were founded in 1917, focusing on quality wines and sparkling wines.
Castelbel
The company Castelbel, specialized in the production of perfumed articles for the body and the home, integrated once again the official gift bag of Portugal Fashion, providing luxury soaps to the guests of the event.
Companhia Portugueza do Chá
Companhia Portugueza do Chá is once again associated with the 51st edition of Portugal Fashion, providing teas of various origins, which were included in the gift bags prepared for the event.
Define Design
Define Design, a brand specializing in Product Design, allied itself to Portugal Fashion in the production of suitcase identifiers to be made available in the gift bags. The brand favors creativity, high customization, perfectionism in finishing and awareness and sustainability.
IQOS
IQOS was present at the 51st edition of Portugal Fashion, bringing to the public its strategy of social and environmental sustainability and doing brand activation in several places, through brand promoters.
LACTOGAL
Lactogal supplied food products to reinforce the breakfasts and snacks of the 51st edition of Portugal Fashion, specifically Pleno teas, liquid yogurts and Vigor milks.
Martin Miller’s & Schweppes
Martin Miller’s and Schweppes were present at the 51st edition of Portugal Fashion to serve drinks to guests at the closing party at Café Lusitano. The gin brand and the soft drink brand made their drinks known to the public.
Salsa Jeans
Salsa Jeans, a Portuguese jeanswear brand born in the north of the country and known for its innovative denim products for all body types, had the important role of dressing all the staff of the 51st edition of Portugal Fashion. This task was completed in an excellent way with an all denim set for both genders. In addition, they produced the official tote bags of the edition, in partnership with the designer HUARTE.
Sanimaia
Sanimaia associated itself to Portugal Fashion through the distribution of aromatic candles that integrated the official gift bags of the edition.
SANJO
The sneakers and socks worn by the staff of the 51st Portugal Fashion were produced by the brand Sanjo. The staff had the opportunity to wear Sanjo sneakers during the five days of the event and experience all the comfort provided by the pioneer brand of sports footwear in Portugal, a long-time companion of the editions of the fashion show.
Taylor’s
Taylor’s has allied itself to the 51st Portugal Fashion event with the offer of one of the most recent novelties of the illustrious Port wine producing house. Launched in April 2021, Taylor’s Chip Dry & Tonic has emerged as the first ready-to-drink white Port & Tonic, in a can. Easy to carry, versatile, and ready to be enjoyed anywhere.
WOW
The World Of Wine, located in Gaia, was the venue for one of the events promoted by Portugal Fashion. The cultural space hosted the presentation of the collection of Cláudia Vieira, Gabriela Pineiro and Raquel Vasconcelos.
HAPPY PARTNER
Café Lusitano
Café Lusitano was the place to relax and socialize on the last day of the event. Known as one of the most emblematic spaces in the city of Porto, Café Lusitano made the 51st edition of Portugal Fashion even more memorable by organizing the after party for the guests of the fashion edition.
SHOWROOM PARTNER
Marques Soares
The store Marques Soares, at Rua das Carmelitas, Porto, provided its space to host the showroom of the 51st edition of Portugal Fashion during all the days of the event. With a storefront facing the street and an open door for customers, the Portugal Fashion Showroom is part of the commercial dynamics of the city and thus reinforces its potential for dissemination, promotion and sale of Portuguese fashion, allowing participants in the showroom a greater contact with the city.
TRADE SHOW PARTNER
Tranoï
Tranoï was once again allied to Portugal Fashion as the official trade show partner of the Paris Fashion Week. This partnership brought an added professional and commercial dynamics to the showroom, where purchasing agents, investors, shopkeepers and national and international clients were invited to see the collections and meet designers and brands.
EVENTS
SHOWROOM OPENING COCKTAIL @ MARQUES SOARES
Marques Soares from Rua das Carmelitas hosted the showroom of the 51st edition of Portugal Fashion during all the days of the event, having also organized in its space an Opening Cocktail that made official the opening of the showroom.
OBSIDIAN BY CLÁUDIA VIEIRA @ WOW
The WOW – World Of Wine -, in Gaia, was the space for the exclusive presentation of Cláudia Vieria, Gabriela Pinheiro and Raquel Vasconcelos’ collection. The 100% Portuguese and sustainable clothing brand reached the market on October 13, through a presentation included in the Portugal Fashion calendar.
PANAMAR STORE
The Panamar store was connected to the 51st Portugal Fashion, serving as a meeting point for buyers and members of the press during one of the days of the event.
MODAPORTUGAL LIFE CYCLES SHOWCASE LUNCH
MODAPORTUGAL was present in the most recent edition of Portugal Fashion with a showcase in the Arabic Room of the Palácio da Bolsa. Thus, the Portuguese magazine reinforced again the path of awareness and education for a fashion industry that aims to be more circular, clean and sustainable, without ever compromising the quality, know-how, flexibility and innovation already intrinsic to the label “made in Portugal”.
LUNCH “CHEFS AT BOLHÃO
The new facilities of Mercado do Bolhão hosted an exclusive lunch for the press and guests on the last day of Portugal Fashion, which preceded the presentation of the collections of designers Miguel Vieira and Alexandra Moura in the same space.
WRONG WEATHER WELCOMES RHUDE FW22 “BULL MARKET” POP UP
In partnership with Portugal Fashion, the Rhude “Bull Market” FW22 collection was on display at Wrong Weather store, in Porto. Rhude is a Los Angeles-based fashion design brand focused on luxury manufacturing techniques applied to streetwear staples. In tune with younger consumers and streetwear culture, Rhuigi Villaseñor, the brand’s creative director, designs for an urban, conscious crowd that appreciates attention to detail and superior quality.
DINNER @ CERVEJARIA DOS CLÉRIGOS
The Cervejaria dos Clérigos, right in the center of Porto, in Rua das Carmelitas, was the place for a dinner on October 12th, dedicated to the press and guests.
