The winners of the Bloom powered by Zeitreel contest were known in the last edition of Portugal Fashion, after a fashion show on the 13th, at 18h00, at Alfândega do Porto. The eight projects selected by the jury in the first and second phase of the contest disputed the final, from which came out the […]
The winners of the Bloom powered by Zeitreel contest were known in the last edition of Portugal Fashion, after a fashion show on the 13th, at 18h00, at Alfândega do Porto. The eight projects selected by the jury in the first and second phase of the contest disputed the final, from which came out the name of the winning designer, Andreia Reimão, and the designer distinguished with an honorable mention, Kaya Magalhães. The jury evaluated the quality of the coordinates presented in the show, but also the backstage work of the competing designers.
In the first phase of the competition 12 projects were selected by a jury made up of professionals connected to several areas of fashion. Afterwards, in a second phase, the authors of the projects produced a coordinated fashion show for the jury’s new appreciation, and thus chose the eight finalists of the competition: Atelier Mobleu by Camille Moço, Kaya Magalhães, Bolota Studio, Andreia Reimão, Zalda, Arthur Kunha, Celeste and House of Wildflowers.
The Bloom Competition Powered by Zeitreel Sonae, Portugal Fashion’s competition aimed at young finalist designers or recent graduates of Portuguese fashion courses, opened new applications in July this year. The initiative continues to benefit from the support of the fashion unit of the Sonae group, which was previously called Sonae Fashion. The contest preserves essentially the same rules and prizes, but among the novelties, we highlight the possibility given to the winner to attend the post-graduation in Fashion Management at Católica Porto Business School and to benefit from six months of press consultancy and showroom service by the communication agency SHOWPRESS – Press and PR Office.
The jury panel also represented a unique opportunity to contact with renowned professionals from the fashion world, namely designers Reid Baker and Inês Amorim (Ernest W. Baker), Maria Gambina and Estelita Mendonça, the CEO of Showpress, Luís Pereira, the fashion shows coordinator of Portugal Fashion, Isabel Branco, and the director of Product Operations of Salsa and representative of Zeitreel Sonae, Félix Santos. In the last phase of evaluation, a special guest joined these jurors: Serge Carreira, Emerging Brands director at the Féderation de la Haute Couture et de la Mode.
The awards delivered after the show were produced by xpim3d, with Portugal Fashion Director Mónica Neto presenting the award to Andreia Reimão, and Félix Santos, representing Zeitreel Sonae, presenting the award to Kaya Magalhães.
Winner received 3,000 euros to develop collections
From the shortlist of eight finalists, and according to the quality presented in the fashion show but also in the backstage work, Andreia Reimão was the winner of the competition, and Kaya Magalhães was also given an honorable mention. The winning contestant received 3,000 euros to develop two collections (1,500 euros each): one for fall/winter and another for spring/summer. These collections will be
presented, in March and October 2023, in the BLOOM runway of Portugal Fashion.
The winner of the Bloom Competition will also be able to complete a nine-month paid internship at Zeitreel (worth approximately 7 thousand euros), with the possibility of training work in its portfolio brands (Salsa, Zippy and MO). Added to this training is the already mentioned post-graduation in Fashion Management at the Católica Porto Business School, subject to pre-enrollment requirements and the opening of the course.
The honorable mention corresponds to a cash prize of 1,500 euros for the development of two collections, autumn/winter and spring/summer, to be presented in March and October 2023, on the Bloom runway at Portugal Fashion, with technical support from the event. The winner of the honorable mention will also benefit from a nine-month paid internship at Zeitreel, with the possibility of training work at the brands in its portfolio (Salsa, Zippy and MO).
It should be noted that both winners will have business mentoring sessions and legal support and information services from ANJE – National Association of Young Entrepreneurs, the organizer of Portugal Fashion. This support for the winners aims to facilitate the start of their commercial/entrepreneurial activity in the fashion industry, namely the conclusion of the brand registration process.
