On October 14th, at 18h30, the National Road Safety Authority (ANSR) and Portugal Fashion launched the collection “Desfilar em Segurança” by Katty Xiomara.
In this collection, aesthetics is allied to the most noble value, human life, and it is this union that aims to make history, in a creative parade of appeal to the cause of Zero Deaths on the Road.
“Each one of us counts towards achieving this goal. Each one of us must be the bearer of a message of change, of a commitment that calls us to this cause,” said ANSR in a press release.
From October 13 to 16, ANSR’s participation in the largest national fashion event gave stage to the collection of t-shirts designed by Katty Xiomara. On each one, the pride of a cause and the mobilization of ambassadors of a new generation that fights for tolerant and inclusive roads, which do not kill or seriously injure anyone.
The campaign, created in an urban, modern and irreverent register, presented a collection of ten T-shirts, inspired by road safety and promising to impact by the surprise and novelty of the cause in a fashion environment.
The “Safe Parade” campaign addressed the most emerging themes in terms of road safety: speed, alcohol, cell phones, and safety devices.
A different way to bring the issue of road safety to the national and international public agenda.
