Portugal Fashion is going through a new phase in its history. After a period of pause, it returns with a renewed image and a strengthened mission: to be a reference platform not only in the promotion of national creativity, but also in its commitment to sustainability, ethics, and the positive transformation of the fashion sector in Portugal.
In this context of renewal, the True Fashion Manifesto is born — a collective commitment aimed at guiding the transition of the Portuguese fashion ecosystem towards more conscious, responsible models
aligned with the challenges of the present and the demands of the future. More than a statement of intent, the manifesto is a practical tool, built on active listening to the sector, and structured to support brands, partners, suppliers, and the Portugal Fashion organization itself in the adoption of sustainable principles.
At a time when fashion is facing profound changes, the manifesto affirms the ambition to position Portugal as an example of ethical creativity and responsible innovation. Through key areas of commitment, clear criteria, and progressive actions, it proposes a vision for the future in which sustainability is integrated transversally — from design to production, from events to communication, from working conditions to the relationship with consumers.
With this manifesto, Portugal Fashion assumes a new role: that of a catalyst for change and an active platform in the construction of a more fair, transparent, and regenerative sector.
