BLOOM SS22

BLOOM

The BLOOM Portugal Fashion platform moves away from the traditional concept of the runway, in order to provide new designers with shows in a more informal, urban and multi-artistic environment. In Portuguese, 'bloom' means bloom, blossom, shine; it also means freshness, prosperity, brilliance. The aim is to convey the message that it's something new, something fresh, something that's being born or growing, but also something more laboratorial and therefore more experimental, more risky, more innovative.
In the national editions of Portugal Fashion, in the BLOOM space everything happens in a 'performative' way, i.e. the clothes are on display, despite being dressed. It is a living installation. In addition to the fashion performances, concerts, DJ sets and artistic interventions take place in the BLOOM space. Through this intersection of different artistic expressions, BLOOM is intended to promote creativity as an essential value of contemporaneity in the most diverse areas, including the economic sphere.

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Magazine BLOOM - FW21/22
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