PORTUGAL FASHON's mission is to promote designer fashion nationally and internationally, discovering new talents, creating synergies between designers and industry, and increasingly positioning Portugal as a country of creativity and tradition, design and production.
Assuming itself as a platform, PORTUGAL FASHION aims to position Portugal as a differentiated "fashion hub" at a European and world level, through the organization of a "fashion week" with global prominence, and the growing international reputation of Portuguese brands, sustained by the added value of the combination innovation / tradition / design / quality of production.
Created in 1995 by ANJE - National Association of Young Entrepreneurs, PORTUGAL FASHION has been nurturing a fashion culture in the country and has operated a paradigm shift regarding the national textile and clothing sector, through a concerted strategy to bring together industry and creators. The project works in partnership with the ATP - Portuguese Textile Association, but also with the various sector players of the Portuguese fashion ecosystem.
PORTUGAL FASHION has been promoting an international itinerary since 1999, supporting the presence of Portuguese designers in fashion weeks, namely through the organization of fashion shows and happenings in official calendars, but also showrooms and commercial actions.
Paris (where it promotes fashion shows and commercial presences since 2000), Milan and London are the fashion weeks with the largest number of events promoted by PORTUGAL FASHION, in partnership with local official entities. But the project of internationalization of Portuguese fashion already has more than 200 international events, in cities as varied as New York, Madrid, Barcelona, Istanbul, Vienna or São Paulo.
Both in Portugal and abroad, the investment in young creators also stands out as one of the pillars of PORTUGAL FASHION. In this sense, in October 2010, PORTUGAL FASHION launched BLOOM, a platform for young creators, which, besides design contests and permanent scouting actions, promotes fashion shows, presentations, showrooms, pop ups, industrial partnerships and business collaborations, as well as learning and acceleration programs, including internships, mentoring actions, and commercial support.
_In March with the Fall / Winter collections and in October with the Spring / Summer collections
_5 days of an international calendar with around 40 shows and presentations and about 10 professional events per edition
_Industrial tours, press trips, buyers program, talks and networking events complement the fashion shows
_Industrial tours, press trips, buyers program, talks and networking events complement the fashion shows
_Annual media return of about 6 million euros, around one thousand news items published, 74 million impressions and 95 countries reached
_Paris, Milan and London are the cities with the largest number of international participations
_Partnerships with official entities and events in the international calendar
_Partnerships with official entities and events in the international calendar
_Marques'Almeida, Ernest W Bakker, David Catalán, Alexandra Moura, Miguel Vieira are some of the designer brands that have already counted on the support of Portugal Fashion to hold shows in international fashion capitals
_Support for business development in the fashion area with support programs for participation in showrooms and trade shows, including logistical and organizational support and commercial mentoring
_Showroom held in Portugal also to promote presentation to foreign buyers who come to Porto
_Under the motto Fashion, Design and Lifestyle, Portugal Fashion Sessions are pop up events, which privilege the decentralization of actions
_Events in cities other than Porto and events held outside the fashion week circuits
_The essence of these initiatives is to promote fashion not as a cult of the ephemeral, but as an economic, cultural and social phenomenon, through synergies with tourism, arts and crafts, and other creative industries
_Young talents platform, urban and militaristic
_It holds two annual editions, in March and October, but includes an ongoing action plan to support new creators
_BLOOM has already enabled more than 300 new designers and brands to show their collections, including students from Portuguese fashion schools
_Portugal Fashion and the African Export and Import Bank (Afreximbank) signed a 3-year partnership to support and promote the African fashion apparel industry in Portugal and Europe
_In the scope of Afreximbank's Creative Africa Nexus (CANEX) program, the initiative intends to promote annually at least 20 African designers in Portugal Fashion editions
_The project includes: the production of fashion shows, a professional showroom, an immersive week in Portugal with the support of experts in the various dimensions of the fashion business, an industrial tour and a multidisciplinary mentoring program with international mentors, fully coordinated by Portugal Fashion
