Under the premise that arts are important and fundamental for the cultural development of a country, PORTUGAL FASHION is proud to be an event that promotes Portuguese fashion, authorial and industrial. Working together with sector partners, Portugal Fashion's mission is to show, season after season, edition after edition, the best of what is done in the country.

PORTUGAL FASHION embodies a way of disseminating opportunities among young people and supporting a true paradigm shift in the textile sector.Created in 1995, the project has managed, in over 25 years, to establish itself as one of the largest Iberian fashion events, and has distinguished itself in the discovery of new values, in the creation of true partnerships between production and creation, as well as in the growing notoriety of Portuguese fashion on the national and international runways.

PORTUGAL FASHION is currently more than a fashion project. It is synonymous with culture, modernism and a focus on promoting the national image, establishing itself as a reference of creativity and aesthetic sophistication of Portugal abroad.


portugal fashion SS22

From 12 to 16 October 2021


Meet the designers of Portugal Fashion

Culture & Investment

Today it is fair to say that PORTUGAL FASHION has fostered a fashion culture in the country and brought about a paradigm shift in the national textile and clothing sector, through a concerted strategy of bringing together industry and designers. The project of ANJE - Associação Nacional de Jovens Empresários and ATP - Associação Têxtil de Portugal continues to be governed by an integrated vision of the fashion industry, without neglecting the promotion of Portuguese brands in which design is clearly a factor of competitiveness.
Both in Portugal and abroad, investment in young designers is also one of the pillars of PORTUGAL FASHION. The project seeks to act as a lever for emerging talent, so as to renew the national fashion scene, facilitate the integration of new designers into the labour market and fill any gaps that companies in the textile, clothing and footwear sectors may have in terms of design.

In this sense, in October 2010, it launched the BLOOM Space, with the purpose of giving visibility to the work of young people coming out of fashion schools and who show potential, as well as consolidating the results of the promotional effort that has been made on emerging designers.
The debut of PORTUGAL FASHION on the international catwalks happened in 1999, with the integration of five designers (Fátima Lopes, José António Tenente, Maria Gambina, Miguel Vieira and Nuno Gama) and eight brands (Carlo Viscontti, Peter Murray, Selectif, Maconde, Bruno Belloni, among others) in the calendar of the São Paulo Fashion Week.
Since then, the ANJE and ATP project has made the internationalisation of Portuguese fashion one of its main pillars, carrying out actions in cities as varied as New York, Madrid, Barcelona, Istanbul, London, Vienna, Milan and Paris (where it has produced shows since 2000).