Ernest W. Baker presented its new collection in Seoul, through a dedicated moment at 10 Corso Como Seoul.
The collection introduces, for the first time, pieces developed within the framework of a partnership with Swarovski, integrating crystals into the construction and design of the silhouettes as an essential part of the brand’s language.
The presentation took place on February 11 and 12 and was conceived as a moment of proximity with clients, partners, and press. At the centre was a new set of pieces that marks an evolution in Ernest W. Baker’s visual universe, where crystal emerges as an element of expression, structure, and identity.
The project unfolds on two complementary levels. On the one hand, the creation of pieces that explore the expressive potential of Swarovski crystals. On the other, the collaboration with 10 Corso Como Seoul, which hosts the collection within an international context of curation, visibility, and direct contact with the market.
In the collection, the crystals are applied in compositions inspired by constellations and shooting stars, introducing a symbolic dimension linked to the ideas of orientation, discovery, and continuity. More than a decorative detail, the crystal takes on a narrative role, reinforcing the emotional charge and the character of the collection.
For Mónica Neto, Director of Portugal Fashion, “projects like this demonstrate the level of maturity that Ernest W. Baker has achieved in the international context. The articulation between creative, development, and presentation partners, including reference entities such as Swarovski and 10 Corso Como Seoul, reflects a consistent trajectory and demonstrates the ability of Portuguese fashion to assert itself in the most demanding global contexts.”
The development of the pieces involved a network of seven partners, bringing together international entities, institutional partners, and different specialists from the Portuguese industry. Manufacturing units, accessory ateliers, and technical partners worked in close articulation with the creative team, reflecting the close relationship between creation and production that characterises the brand.
In this context, the activation of international partnerships asserts itself as a strategic axis, contributing to the external projection of Portuguese creation, the valorisation of its productive base, and the reinforcement of an integrated approach to the concept of Created in Portugal, understood as the connection between authorship, industry, and global presence.
As an extension of the presentation, the event “Archives” runs until February 23, 2026, bringing together a selection of archive pieces and contextualising the brand’s trajectory, establishing a natural continuity with the new collection.
The presentation in Seoul marks another moment of international affirmation for Ernest W. Baker, positioning the brand within a context attentive to authorial fashion, curation, and the construction of a consistent and evolving identity.
Portugal Fashion is a project under the responsibility of ANJE – the National Association of Young Entrepreneurs, with the support of its strategic partners and co-financed by SIAC – Support for Collective Actions for Internationalisation under Portugal 2030, within the scope of COMPETE 2030 – Innovation and Digital Transition Programme, with funds from the European Union, through the European Regional Development Fund.
