Portugal Fashion and Tranoï, the official trade show partner of the Paris Fashion Week, signed an exclusive partnership for six editions in Paris and three editions in Porto. In addition to the participation of Portuguese designers in the show in France, Tranoï is responsible for inviting buyers to the national editions of Portugal Fashion, until October 2023.
Supported by Tranoï’s huge network of contacts, Portugal Fashion joins a partner of enormous international relevance for the promotion of Portuguese fashion.
For Mónica Neto, director of Portugal Fashion, “the partnership with Tranoi is another important step towards the internationalization of Portuguese designers in its commercial and business side. A key point, and fundamental, for Portugal Fashion in promoting Portuguese fashion across borders. With this partnership, and taking advantage of the enormous network of contacts with buyers and press from all over the world that the French Fashion Week’s b2b partnership provides, there is a real possibility for Portuguese designers and brands to have business opportunities and thus be financially sustainable.
The first participation in Paris, after the agreement signed, will be in the men’s week, in June 2022, with designers David Catalán, Estelita Mendonça and Huarte, at Palais Tokyo. In each edition, Portugal Fashion will be responsible for proposing the names to participate, and Tranoï will be in charge of choosing and curating the brands, using its know-how of several years and evaluating the international positioning that each brand may have in the several world markets.
Tranoï’s CEO, Boris Provost, welcomes the “exclusive partnership with Portugal Fashion. The Portuguese designers that we will receive in the next 6 editions of Tranoi are part of a new generation of designers that have an ambitious vision of fashion. I thank Portugal Fashion for their involvement, I am very happy to receive these designers, and to disseminate their work to all fashion professionals”.
