From October 2 to 4, 2025, Portugal Fashion presents in Paris its first showroom under its own name. Located in the heart of the Marais and held during Paris Fashion Week, the space brings together ten Portuguese brands and aims to position national fashion among international buyers, press, and industry professionals. Over three days, […]
From October 2 to 4, 2025, Portugal Fashion presents in Paris its first showroom under its own name. Located in the heart of the Marais and held during Paris Fashion Week, the space brings together ten Portuguese brands and aims to position Portuguese fashion among international buyers, press, and industry professionals.
Over three days, ten Portuguese brands will present their collections at the Portugal Fashion showroom in Paris. Among the highlights are Lo Siento, Maria Carlos Baptista, and Veehana, three emerging projects integrated into the BLOOM Incubator Programme, a platform that supports and promotes the talent of young Portuguese designers. They are joined by Susana Bettencourt, David Catalán, Nopin, Pé de Chumbo, and Davii, as well as Gonçalo Peixoto and Duarte Hajime, the latter powered by Lisboa Fashion Week. This diversity of proposals, ranging from conceptual experimentation to textile innovation and the affirmation of authorial languages, confirms the creative vitality of fashion made in Portugal and its ability to engage in dialogue with different markets and audiences.
The showroom will be open daily to professionals from 10:00 AM to 7:00 PM and will feature a special opening cocktail on October 2, from 5:00 PM to 9:00 PM. More than a commercial meeting point, this initiative aims to create a space for exchange, networking, and international recognition for national designers.
According to Mónica Neto, Director of Portugal Fashion, “being in Paris during Fashion Week is essential not only for creative visibility, but above all for the business opportunities it represents. By bringing together a diverse set of brands in its own showroom, Portugal Fashion seeks to position Portuguese fashion on the international stage, building bridges with buyers, investors, and specialised press. This presence is, at the same time, a cultural statement and an economic strategy for the growth and consolidation of the sector.”
The showroom inauguration will also be supported by Schwarzkopf Professional, the official hair partner of Portugal Fashion. Under the direction of Portuguese hairstylist Diogo Cerqueira, the global brand reinforces the creative dimension and technical quality of this moment, symbolising the connection between fashion and beauty in the project’s international positioning. The experience is also accompanied by healsi, a Portuguese premium water brand that brings together fashion and well-being and is distinguished by its neutral pH and high silica content.
The showroom in Paris represents a new chapter in Portugal Fashion’s international journey, which for decades has promoted national fashion on strategic international stages and which, this season, once again reinforces its presence in the key capitals of the global fashion calendar.
Portugal Fashion is a project under the responsibility of ANJE – the National Association of Young Entrepreneurs, with the support of its strategic partners and co-financed by SIAC – Support for Collective Actions for Internationalisation under Portugal 2030, within the scope of COMPETE 2030 – Innovation and Digital Transition Programme, with funds from the European Union, through the European Regional Development Fund.
