On March 14, Portugal Fashion signed a memorandum of understanding between the National Association of Young Entrepreneurs, ANJE, Universidade Católica do Porto and the consultancy Deloitte, with a view to developing a strategic plan for the next three years. The idea is to find strategies to make the fashion event in Porto more financially stable. The meeting marked the start of the 52nd edition of Portugal Fashion and the works, which are expected to bear fruit “in the coming months”.
“Catholic and Deloitte will conduct a reflection and diagnosis methodology to develop a strategic plan for 2023-2026”, said Mónica Neto, Director of Portugal Fashion. The objective is to understand how the event can become more stable, increasingly approaching the industry and institutional partners and moving away from “the financial and bureaucratic instability that funds dictate”.
The work begins to be developed this month and during April, with a diagnosis of the event, after which work groups will be set up, composed of entrepreneurs, managers, sectoral associations and investors, and the “fashion group”, composed of creators, buyers, influencers and journalists.
